AutoBeta(AutoBeta.net)08/09 Report--

Car market winter, these four words not only shrouded in the Chinese market, since last year, the global car market is also depressed. In this context, the sales performance of many car companies has become very interesting. In the context of the upgrading of the overall consumption level, the performance of the luxury car market is more interesting.

Judging from the current development trend, BMW's development prospects are better than Mercedes-Benz, both in terms of sales volume and the expectation of the market in the second half of the year. In the first half of this year, BMW actually overtook Mercedes-Benz, surpassing Mercedes-Benz by 5.8% in terms of sales and revenue.

Overall, with the exception of BMW, the three BBA brands achieved a slight increase in sales and revenue, the other two brands generally showed a downward trend in the first quarter of this year.

The growth of BMW mainly comes from its good performance in the Chinese market. From April to June, BMW, MINI and Rolls-Royce delivered 350592 vehicles, up 16.8 per cent from a year earlier and accounting for 27.98 per cent of global sales. BMW sold 1252837 vehicles worldwide in the first half of this year, taking the lead in BBA.

Although sales have risen to varying degrees, in terms of profits, BMW's second-quarter net profit fell 28.7% compared with the same period last year.

Therefore, for BMW Group, although the profit performance in the second quarter is somewhat volatile, but in terms of product sales, future development and other aspects, BMW Group's current performance can be said to be very good.

At the same time, BMW also announced that it will accelerate the expansion of electric products, advancing the layout of 25 new energy models by two years to 2023, in order to consolidate the position of new energy vehicles.

It is worth noting that the new chairman of BMW Group Chiptze will show that he will take over on August 16. Some foreign media analysts said that Chipze has some experience in controlling costs and improving profits, which will help him to be better qualified for the position.

By contrast, Mercedes-Benz's new chairman, Kang Songlin, has faced challenges since taking office in May. It is understood that Kang Songlin made a loss in his first financial report after taking office.

In the second quarter of this year, Daimler posted a profit loss of 1.555 billion euros before interest and tax, of which the automotive business lost 672 million euros. Therefore, cost saving has become the key goal of Kang Songlin.

Industry analysts said that Mercedes-Benz will cut some models to reduce costs, including the Mercedes-Benz X model and a number of hot models.

In addition, the decline in sales is also troubling Mercedes-Benz. In the first half of this year, Mercedes-Benz grew globally only in the Chinese market. And BAIC's acquisition of a 5% stake in Daimler, the common development of both sides will also help Daimler to mitigate its impact on a global scale.

Audi, another brand, is facing challenges such as vehicle upgrading and the downturn in the global passenger car market. Its indicators declined in the first half of the year, with sales and revenue ranking at the bottom of BBA.

In May, Audi launched a strategic restructuring plan that will promote group-wide efforts to reduce carbon emissions and electrify the car lineup. Audi plans to invest about 40 billion euros in advance by the end of 2023.

In order to avoid a decline in sales, Audi has made plans for a positive improvement in operating profit of more than 1 billion euros in 2019 and will focus on eliminating inventory in the coming months. in response to the upcoming second phase of global light vehicle testing procedures.

In terms of the current situation, both BMW and Mercedes-Benz earnings before interest and tax are declining, but BMW's development is now on the rise. Both sales and revenue are better than Mercedes-Benz. In contrast, Audi still has a certain gap with Mercedes-Benz and BMW in terms of sales and revenue, and it will take time to verify whether the gap can be reduced.

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