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New energy first saw negative growth, with sales falling by as much as 48% in July

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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Wholesale sales of new energy narrow passenger cars in July were 68800, down 4.2 per cent from a year earlier and 48 per cent month-on-month, according to the Federation of passengers. In June, wholesale sales of new energy vehicles still reached 134000, an increase of 38.7% from a month earlier and a sharp increase of 98.7% from a year earlier.

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According to the data, the year-on-year growth rate of new energy narrow passenger car sales from January to July was pulled down to 53.7% (645000 units), compared with a 65.9% increase from January to June this year (577000 vehicles). This also means that sales of new energy vehicles showed negative growth for the first time in July.

In addition, the number of car insurances in July showed that car sales fell 15.9% from the same period last year, 34.3% from the previous month, and new energy vehicles plummeted 81.4% from the previous month.

In terms of new energy types, the wholesale of pure electric passenger vehicles increased by 9% in July from a year earlier, down 54% from a month earlier, while mixed models fell 27% in July from a year earlier, down 16% from a month earlier. In other words, sales of both pure electric cars and plug-in electric vehicles fell sharply in July compared with before, and the previous high growth of dozens of percentage points no longer occurred.

Real gold and silver subsidies back slope, so that end consumers rush to buy in advance, after the market, more empty and cold. The overdraft in the months before the subsidy slump also led to a decline in the new energy market in July. Therefore, after the subsidy declines, it does have a great impact on the market of new energy models.

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Earlier, the media learned that Mr. Ma in Hangzhou has been watching cars recently. He originally wanted to buy a new energy vehicle, but recently, a series of problems such as subsidies and slope reduction have made him wait and see again. He thought that in the past, electric cars would have been more favorable and cheaper, but now if the subsidy becomes less, I can choose other gasoline cars with similar prices.

The subsidy retreat is affecting the choice of consumers, and it has been nearly a month since the formal implementation of the subsidy slope because of the fear of the loss of consumers. Although the price of new energy vehicles has not changed much, the concessions have indeed been reduced.

Li Jinyong, founder of China Shipping Electric, who specializes in the sales of new energy vehicles, said that the next six months will be more difficult. "when the discount is cancelled, the vehicle is equivalent to a price increase in disguise; after the subsidy goes downhill, the whole car factory is under great pressure and the cost becomes higher." will gradually increase the price, this is a direct price increase. "

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According to BYD's reported sales in July, a total of 16567 new energy vehicles were sold that month, down 11.84 per cent from a year earlier. From January to June, its new energy vehicles still had a high growth rate of 94.5 per cent, with sales of 26500 vehicles in June, up 55.5 per cent from a year earlier. This is also the first time that BYD's new energy vehicle sales have declined compared with the same period last year.

Cui Dongshu, secretary general of the Federation of passengers, pointed out that the decline in sales of new energy vehicles is due to a sharp rise in sales costs caused by the decline of subsidies at the end of June, and it is difficult for production and marketing to respond to such cost changes quickly.

However, what should come will come, and we are well prepared for the throes of the post-subsidy era, but we did not expect that it will show a tragic decline of 81.4%. Industry experts believe that the subsidy slope will bring greater cost pressure to enterprises, and price increases in the future may be inevitable.

And electrification is the direction of automobile development in the future, there is no doubt that with the clearance of old new energy vehicles from the market, the performance of new energy vehicles has been generally enhanced, and the new energy vehicle market will still grow gradually after a short-term decline.

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