AutoBeta(AutoBeta.net)08/11 Report--

According to the data, Roewe I5 sales in June 2019 were only 6512, a decrease of 4997 compared with May. From the perspective of the June market, Roewe's sales failed to improve due to the implementation of dealer price reduction and inventory clearance in June. In terms of Roewe i5 sales this year, sales continued to decline from 19262 in January, 12850 in February, 14975 at the end of March, 9148 in April, 11509 in May and 6512 in June.

In addition to the current downturn in the automobile market, the more important reason for the decline in sales is that there are many problems in the quality of Roewe i5.

The quality problem of Roewe i5 is becoming more and more prominent, and its quality control is not much better than Roewe i6. According to the inquiry from the car quality network, the Roewe i5 has had more than 30 complaints in the past month, involving engine, gearbox, vehicle Internet and other problems, among which engine, transmission and body accessories and electrical appliances are particularly serious.

High engine noise is also a fault reflected by consumers, on the one hand, it is mainly due to the lack of NVH processing, and on the other hand, there are defects in the design of the engine itself. The i5's engine is jointly developed by SAIC and General Motors, so some of Buick's old problems can also be reflected in the Roewe i5.

Secondly, the Roewe i5 gearbox also has a variety of problems, according to a number of car owners, Roewe i5 CVT gearbox has abnormal noise, oil leakage and frustration. There was even a reflection of sharing, saying that the gearbox leaked oil after less than three months of buying a car and driving less than 4000 kilometers.

In addition, the body accessories of Roewe i5 also occur frequently, and the main fault is that the central control screen of Roewe i5 is prone to black screen and crash, and some car owners still cannot solve the problem after repeatedly contacting the sales of the black screen.

Although Roewe i5 has a lot of complaints, in recent years, Roewe has developed quite well, most of the models launched are in line with the "taste" of the Chinese people, and its appearance is also very expressive. Roewe is younger in terms of brand, especially in terms of Internet configuration. Especially from RX5, Roewe embarked on the road of building intelligence, almost every car is inseparable from artificial intelligence.

However, it is difficult to rely on appearance alone to support the entire brand. After all, there is no shortage of good-looking cars in the current auto market. And Roewe in addition to outstanding appearance, its quality problems are also more prominent.

In 2018, Roewe sold 460000 vehicles, up 20% from the same period last year; in the first half of 2019, Roewe's total sales exceeded 210000, an increase of 6% over the same period last year. Roewe has achieved high growth in the current grim auto market, and it is not difficult to see its strength, but it also exposes its high-quality worries.

No matter how good the marketing means are, it will eventually come down to the product, and once there is a problem in the quality of the product, but it does not change, it will not only lose the support of brand consumers, but also reduce the trust of the enterprise brand. it eventually leads to an irreversible situation.

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