AutoBeta(AutoBeta.net)08/11 Report--

July luxury car sales monthly report released, according to the data released by the association, July luxury car sales performance is average, among which luxury SUV, Audi Q5 won again, Mercedes-Benz GLC and BMW X3 ranked 2-3 respectively.

Audi sold 56223 vehicles in China in July, up 6.1 percent year-on-year, according to Audi official information, including 52273 domestic models, up 10.8 percent year-on-year. 1-7 The cumulative sales volume in January was 368094 units, and 36545 imported models were sold from January to July, up 27.1% year-on-year. Audi January-July year-on-year growth of 2.3%, from the data point of view, the second half of the development is still very considerable.

According to the breakdown of models, the luxury brand Audi Q5L sold 13226 vehicles in July, although it was basically flat with June sales, but it showed a 45% increase compared with the same period last year. Judging from the sales volume in the recent past month, the sales volume of the old Q5 reached its peak after offline.

The Q5 after replacement is relatively controversial. Although there are obvious improvements in appearance and face value, there are deviations from the old models in terms of product strength, such as changes in gearbox, four-wheel drive system and Torsen differential, which are difficult for consumers to accept. Of course, Audi cut prices on the Q5L under the cold market, and the final sales volume also got a certain recovery.

June and July data is enough to prove that Audi Q5L price reduction has a certain effect, Q5L for two consecutive months to become the luxury SUV sales list champion, overtaking Mercedes-Benz GLC, but Mercedes-Benz GLC monthly sales of 12357 vehicles is also obvious, only 869 vehicles gap occupied the second place.

However, in terms of cumulative sales, the current leader is still Mercedes-Benz GLC, Audi Q5L sales so far 67489 vehicles, and the third-place BMW X3 gap of less than 200 vehicles, next month there is a great chance to catch up. Compared with Mercedes-Benz GLC, the gap is 11710 units, and it will take an average of 2342 more units per month than Mercedes-Benz GLC to regain the top spot in the remaining five months.

In the current downturn of the automobile market, the brand sales volume is difficult to grow, and it is difficult to increase the average sales volume of two thousand rivals, but it is not impossible. From the current Audi market, the terminal discount of Audi Q5L is about 70,000 yuan, and even the preferential price range in some places is larger. In this case, the competition of luxury cars at the same level is staggered, occupying a certain advantage.

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