AutoBeta(AutoBeta.net)08/12 Report--

With the continuous improvement of the quality and competitiveness of Chinese automobile brands, more and more automobile enterprises regard going abroad as an important layout in strategic development.

On March 26, 2018, the latest European strategy announced by Geely's high-end brand Lecker 02 in Amsterdam, the strategy was also announced: the first model to enter the European market, the Lecker 01 PHEV (plug-in hybrid), will be put into production at the Wolvoagen plant in Belgium in 2019 and will be officially put on sale in the European market in the first half of 2020. It also marks that Lectra may become the first Chinese car brand to be produced in Europe.

However, recently, according to foreign media reports, Lectra will be sold in Europe in 2020 as originally planned, but will not be produced at the Wolvogent plant in Belgium, but will be produced in China.

Alain Visser, chief executive of Lectra, gave an explanation in an interview with local media. Volvo XC40 sales are so strong that we can't get the extra capacity to produce Lectra at the Belgian plant. We originally planned to produce Lectra in both China and Belgium, but now we have to change this plan, but we will still carry out other plans. "

According to Lecker's European strategic plan, research has also been conducted in the European market and found that the traditional dealer model is not suitable for the European market, so Lecker hopes to emulate the rental services that other carmakers such as Volvo are already piloting. Turn the purchase into a monthly rent payment, and when end users no longer need to use it, they can return the product.

Wei Silan said that according to the research results, the average monthly spending of European consumers on travel is about 500 euros, but the cost of Lectra's rental model in the European market will not be less than 250 euros in the future. in other words, the rental model adopted by Lectra in the European market in the future will pay less than the average consumer travel fee.

In addition, when it comes to Lectra's product planning in the European market, Wei Silan said that Lectra will only launch pure electric or plug-in models in Europe in the future.

According to Lecker's plan, the first European offline store will open in Amsterdam in 2019 and gradually expand to major cities such as Barcelona, Berlin, Brussels and London. Lectra will also use online sales in the European market and open offline stores at the same time.

There is an objective law in the development of the automobile industry, that is, it must develop globally, it must participate in the competition of the global automobile industry, and the products must enter the markets of developed countries. You can't build a car behind closed doors, no one can avoid competition, and competition is not fighting behind closed doors. A successful brand must do well in all markets around the world and be competitive in the world. This is the law of the industry. Therefore, it is the only way for China's automobile industry to sell cars to developed countries.

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