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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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Geely Xingyue, as Geely's new flagship sedan SUV, is based on the latest CMA architecture and adopts a new sports design with a 2.0T engine from Volvo. From preheating to official launch, it has been favored and praised by the market.
After years of development, Geely can be said to be the big brother of its own brand, and Xingyue, as its brand-new flagship product, naturally receives a lot of attention, and then Xingyue is also very good in terms of product performance. It is even more ingenious in design, and there is technical support from Volvo behind it. It can be said that due to the blessing of these aspects, Xingyue has gained such a high popularity.
Xingyue has been on the market for three months, with sales of 1109 in May, 2171 in June and 3034 in July, which is not good in terms of sales figures, but it is not bad.
Xingyue is Geely's first brand with CMA architecture, even Geely's high-end brand Lecker does not have such treatment. In addition to the CMA architecture, Xingyue has a good performance in the interior, details and appearance, and its performance in power is also very eye-catching. 8AT+2.0T, can also be regarded as showing full sincerity.
In terms of positioning is still relatively clear, Xingyue positioning flagship sedan SUV, not only has the advantages of SUV, but also has the feeling of sedan, this feeling is incisively and vividly shown on the BMW X3. Secondly, the price of Xingyue is between 13.58 and 195800 yuan, and the configuration of Xingyue shows obvious advantages in terms of price. although the time and background of Xingyue is not very good, it is in a severe period of the car market, but from the current development, the steady increase in sales also proves that it does have extraordinary strength.
June-July is not a big advantage for the car market, in the off-season of the car market, in this case, any brand will be affected during this period.
At the same time, since 2018, the car winter has swept the entire auto market, in this case, except for a few car companies against the current, most car companies have seen a sharp decline in sales, in this context, it is extremely disadvantageous to Xingyue.
This time, Xingyue launched two models, namely hybrid models and fuel models. The hybrid version is priced between 13.58 and 148800, but it is not Xingyue's main hit, it should be Wei to cope with the points policy. What Xingyue really focuses on is the 2.0T fuel version in the range of 15.58-195800. This pricing has completely surpassed the category of joint venture cars and basically overlapped with many joint venture vehicles. Such pricing also indicates that Xingyue will be most directly suppressed by joint venture cars. However, Xingyue is still on the market, and sales have proved that Xingyue is more successful. With the spread of word-of-mouth, sales are gradually rising.
I have to say that the CMA architecture does provide a certain guarantee for the sales of Xingyue, which has never existed in the Geely brand after all. Secondly, Xingyue itself also has a strong product power, in the current car market downturn environment, to achieve three months of month-on-month growth, from this point of view, Xingyue is still worthy of recognition.
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