AutoBeta(AutoBeta.net)08/12 Report--

According to the latest sales figures released by the Federation of passengers in July, sales in the domestic narrow passenger car market reached 1.485 million in July, down 5.0 per cent from a year earlier and 15.9 per cent from January to July, down 8.8 per cent from January to July. What is noteworthy is that in terms of car sales, sales reached 749000 in July, down 7.2% from a year earlier. X, cumulative sales from January to July were 5.71 million, down 8.3% from a year earlier.

In terms of the top 10 models, the Volkswagen brand still occupies many seats, and Xinlangyi continues to rank first in car sales. In addition, Carola and Xuanyi ranked second and third respectively, but they all declined to varying degrees. What is noteworthy is that Civic and Accord both entered the top ten of sales in July, and sales rose sharply compared with the same period last year. Let's take a look at the specific performance of each model.

TOP 1: Volkswagen Xinlangyi

July sales: 35769 vehicles

Xinlongyi won the first place in sales again with 5.8% year-on-year growth, giving a certain degree of confidence to the current relatively depressed market environment. In itself, the wheelbase of Xinlangyi has been lengthened, with large space, high performance-to-price ratio and rich and reasonable configuration, which has indeed met the needs of many consumers. under the influence of Volkswagen brands in China, Xinlangyi will naturally be able to reach the top again. As to whether it can stabilize sales, it depends on the follow-up performance.

TOP 2: Toyota Corolla

July sales: 32024 vehicles

The old Corolla can still achieve monthly sales of more than 30,000 vehicles at the end of the product life cycle, which shows its strong brand strength and product competitiveness. In August, the Toyota TNGA architecture of the new Corolla also officially launched, the new car can be said to be the strongest generation of Corolla, not only in appearance, interior and configuration upgrades, but also will upgrade to rear suspension independent suspension, and safety performance and intelligence have also been improved, the arrival of the new car is expected to help its sales increase significantly.

TOP 3: Nissan Xuanyi

July sales: 29060 vehicles

Nissan Xuanyi ushered in a new model in July, but sales fell sharply year-on-year, which was somewhat surprising. However, from the point of view of product power, Xin Xuanyi does lack a certain point of interest. Although its appearance has been improved, more sports, fashion, but the conservative interior, more shabby configuration and well-regulated power system, so that it does not have much advantage in the current market competition. The sales of Xinxuanyi in the future may continue to show a downward trend.

TOP 4: Volkswagen New Bora

July sales: 26954 vehicles

Compared with the old model, the new Bora has improved a lot, and the changes in space, price and appearance have made many consumers have the idea of choosing the model. At the same time, the adoption of the new platform has also made it have a qualitative change compared with the old model. Even though there is still a big gap between the product power and the new Longyi, at least, the difference between the two has narrowed, and the future performance of the new Bora is worth looking forward to.

TOP 5: Honda Civic

July sales: 24741 vehicles

Now, Civic has reached the mid-term change, and the product has been launched for some time, and some subsequent competitors have already been comparable in performance, but thanks to Honda's perception of domestic market preferences and the improvement of competitiveness after the change, at present, Civic has achieved a year-on-year growth of 45.5%, and young consumers still have a high opinion of the modified products.

TOP 6: Buick Yinglong

July sales: 23872 vehicles

New Yinglang's sales also broke through the 20,000-car mark in July, up 34.3% from a year earlier, continuing the good performance of June. The reason for the substantial growth of New Yinglong has something to do with its substantial discount at the terminal, which has reached about 40,000 yuan in some areas. Under the continuous squeeze of today's fierce market competition, Yinglang should be affirmed to open up the market in a steady and steady way.

TOP 7: Volkswagen Passat

July sales: 21309 vehicles

The Volkswagen Passat had a remarkable performance in July, with an increase of more than 50% year-on-year, and it became the best-selling B-class car in July, once again proving its market potential. Passat was able to achieve the anti-overtaking of Accord in July, not only because of his own strength, Accord recently encountered a "stall gate" has also given Passat a lot of help, but it remains to be seen whether Passat can maintain its advantage in the later stage.

TOP 8: Volkswagen Suiteng

July sales: 19429 vehicles

Volkswagen's sales reached 19400 vehicles in July, down 22.7% from a year earlier, narrowing the overall decline in the first half of the year. Suiteng has fallen somewhat compared with previous sales, high pricing and relatively less local performance, it is also difficult to achieve a sales breakthrough at the moment, perhaps price reduction promotion will be a good approach, but more importantly, we still have to make more efforts in terms of products and differentiation.

TOP 9: Honda Accord

July sales: 17255 vehicles

Honda Accord sold 17255 vehicles in July, up 68.6% from a year earlier, and it is not easy to achieve such a good result under the influence of the "stall door". At present, the stall incident of the 1.5T model is fermenting, although the manufacturer has given reasonable follow-up treatment, but I do not know whether it will affect its sales next month, which remains to be seen.

TOP 10: Toyota Leiling

July sales: 15516 vehicles

Although Lei Ling entered the top 10 sales in July, it was down 8.1% from a year earlier. At present, the sales of the new Leiling in the first month has broken through the 20,000 mark, so the slight decline in sales of old models is indeed understandable, but being able to be among the top 10 in sales also shows that Leiling has a good product power. I believe that next month's ranking can be further.

From the perspective of July sales, the car market is still in a state of decline, but Volkswagen and Toyota are still not eating a good momentum of development, while Dihao, which performed well before, did not enter the top 10 in July. With the further intensification of competition, Chinese brand car products still need to pay more efforts.

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