AutoBeta(AutoBeta.net)08/13 Report--

With the advent of August, major car companies have also begun to announce sales. The front-line camp is glued to each other, and the competition between the second-line camp is even more difficult to distinguish between you and me.

Affected by the slowdown in macro-economic growth, the switching of the five countries and six standards and other factors, the auto market remains depressed, and the July sales data released by a number of car companies show that they have all suffered varying degrees of decline.

According to July passenger car production and sales data released by the Federation of passengers, sales of narrow passenger cars in July were about 1.4854 million, down 15.9 per cent from the previous month and 5 per cent from the same period last year. Wholesale sales of narrow passenger vehicles nationwide were 1.527 million, down 2.6 per cent from the same period last year. The trend of the downturn has not been reversed.

However, in this environment, luxury brands have seen year-on-year increases to varying degrees. According to the data, sales of Cadillac, Lexus, Volvo and Jaguar Land Rover all rose in July. Among them, Land Rover changed its previous state of fatigue to achieve a sharp increase of 40%, even higher than Lexus's 31% year-on-year growth.

Jaguar Land Rover officially announced that 37945 new cars were sold worldwide in July 2019, up 5.0 per cent from a year earlier. Among them, the Chinese market performed well, with an increase of 40.3% over the same period last year. In the first half of this year, the situation of Jaguar Land Rover in China was not optimistic and the start was not smooth. Sales in china from January to June were 51600, down 34.9% from a year earlier, but the decline began to narrow in the three months of 5-6-7, and the results were bright in July.

It is understood that the recovery in sales of Jaguar Land Rover in July is actually the three major changes that began at the beginning of this year, namely, "inventory reduction", "production and sales from complexity and simplification", and "promotion to marketing, from push to pull."

Pan Qing, global director of Jaguar Land Rover and president of Jaguar Land Rover in China, said: "from the performance point of view, the outside must think that Jaguar Land Rover is a downward trend, but in fact this is part of our active adjustment." However, it can be seen that Jaguar Land Rover's move has indeed worked.

Another outstanding increase in July is Lexus, but unlike many car companies, other car companies need to cut prices to "trade for the market." and Lexus is famous for price increases, but this does not stop its growing sales at all.

In July, domestic sales of Lexus reached 16110, a record in the brand's history of development in China. At the same time, from January to July this year, the cumulative sales of Lexus in the Chinese market also reached 109933 vehicles, a moderate increase of 31% compared with the same period last year.

At present, Lexus has introduced 11 series of products into the Chinese market, totaling 18 models, and the sales offensive of its three main models, namely, ES, NX and RX, has enabled Lexus to firmly maintain its second-tier position in the domestic second-tier luxury market, of which the new ES of medium and large sedans introduced by pure imports has made the greatest contribution.

In July, Volvo ranked third in year-on-year growth. In July, Volvo sold 12639 vehicles in China, up 24.9 per cent from January to July to 80380, up 12.3 per cent from a year earlier. It is indeed gratifying that double-digit growth has been recorded both in a single month and this year. In addition, Volvo's global sales in the first half of this year set a new record, reaching an all-time high of 340826.

This achievement is also due to the fact that China is still Volvo's largest single market in the world. The growth rate is also much higher than in other regions, among which luxury cars S90 and medium-sized SUVXC60 are the most favored by consumers. And with Volvo making profits in the market is huge, on the other hand, its product power can keep up with the pace of the times, environmental protection and safety are the concern of consumers nowadays, so Volvo has a very good performance-to-price ratio.

And globally, the new Volvo XC60 is still the best-selling model so far this year, ranking first in both individual July sales and cumulative sales, and has a lot of market share in the market.

When it comes to concession, I have to mention Cadillac. After ending national inventory clearance, Cadillac's sales remained positive in July, with sales of 14706 vehicles in July, up 2.8 per cent from a year earlier to 129298 vehicles from January to July, up 2.1 per cent from a year earlier.

ATS-L and XTS, which used to account for 50 per cent of sales, are only sold in areas where national five emission standards are implemented because there are no national 6 models, so they sell less, while the SUV camp sells 12100 cars almost alone, ensuring a steady rise in overall sales.

Among them, after XT5 launched a new model in June, sales in July increased by 33.3% month-on-month, up 23.7% from a year earlier. In mid-July, the XT6 sold 2278 vehicles in its first month on the market. CT6 sales are also growing relatively fast, with sales of 2104 vehicles in July, up 90.1 per cent from a year earlier.

Under the pressure of brand competition in market segments and the continuous downward pressure of the first-tier luxury car market, the pressure on the second-tier luxury car market should not be underestimated. However, in the environment where the entire car market is not optimistic, coupled with the fact that July and August are the traditional off-season in the automobile industry, it is not easy for second-tier luxury brands to achieve such good results.

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