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Learned from the relevant media, people close to Changan Lai revealed that Changan Ulai will lock in high-end brands and will launch brand-new products developed independently.

Changan Lulai is a new energy joint venture between Changan Automobile and NIO.US. Its headquarters in Nanjing is an independent entity, and there are not many people from both shareholder companies. At present, there is no definite information about the first model to be announced, and it is still in the stage of market evaluation and supplier determination.

In April 2018, Changan Automobile officially announced the third Innovation and Entrepreneurship Plan, at the same time, it reorganized its brands and formed four major brand systems composed of Changan Automobile, Auchan Automobile, Kacheng Automobile and the high-end brand (tentatively named AB).

This is also the first time that Changan has officially confirmed that it will release a high-end brand. At that time, Geely Linke and Great Wall WEY had already been put into operation, and Chery Star Road had entered the final preparatory period and was released to the public at the end of 2018.

According to the plan, the new brand will be launched as soon as the end of 2018, but more than a year later, the Changan high-end brand has not yet been released, while there is widespread speculation that the Changan high-end brand may be stillborn.

Some analysts even believe that Changan has to give up the development of high-end brands halfway due to continuous performance losses from last year to the first quarter of this year.

Another guess is that Changan is building a high-end brand. According to the official statement of Changan Automobile at the time, the high-end AB brand will be built by Changan Automobile and its partners. To this end, Changan Automobile may cooperate with PSA to use PSA's DS high-end resources to build Changan's own high-end brand.

Recently, Yang Dayong told the outside world in an interview with the relevant media: "the high-end Changan automobile brand has been led by Yang Fang's Changan Qilai team."

This seems to be a side response to the previous industry rumors that Changan high-end brand "ran aground", but the actual Changan high-end brand plan has undergone a substantial strategic change.

In fact, as early as April 9, 2017, Changan Automobile and Xilai signed a strategic cooperation agreement in ChangBeijing. Li Bin said at the time that the two sides would set up a joint venture to develop new products instead of contract manufacturing. From the perspective of the business scope of the joint venture company, the two sides will cooperate mainly in product design and development, sales, after-sales and common procurement of spare parts, but not in the field of vehicle manufacturing.

Changan NIO, the full name of Changan Ulai New Energy Automobile Technology Co., Ltd. In August last year, it was a joint venture between Changan Automobile and Yu NIO Motor. In terms of equity, Changan and NIO each own 45% of the shares, while the other 10% are held by the senior management team. Li Bin, chairman of Changan Lulai Motor, is the chairman, Li Wei, executive vice president and general manager of Changan New Energy, and Yang Fang, CEO.

Today, independent high-end brands are nothing new, and from the high-end brands of other car companies, sales are not very significant, and there will be a great challenge to the way out for Changan Wei.

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