AutoBeta(AutoBeta.net)08/13 Report--

China's automobile market has entered the stage of stock competition, and the low-end backward enterprises are facing the fate of being eliminated, when another independent brand has a problem. According to media reports, on August 8, more than 100 Junma dealers gathered at Zhongtai Automobile headquarters in Yongkang, Zhejiang Province to safeguard their rights. Junma Automobile is a newly established sub-brand company of Zhongtai Group.

Junma Motor was founded in June 2017. it is an independent car brand under Zhongtai Group. when it was founded, Junma put forward a plan to push nine new cars in three years. At that time, Zhongtai was already an independent car company with sales of more than 300000 vehicles for two consecutive years. Junma has also become a path for Zhongtai to explore and open up the brand.

However, since its establishment, Junma has only launched three models: Junma S70, Junma MEET 3 and Junma SEEK 5. The speed of the new products is far less than expected, and even the factory has come to a standstill.

The factory came to a standstill and the supply of accessories was cut off. A number of rights protection dealers revealed to the media that there have been frequent problems with Junma cars since 2019. In March, manufacturers cut off the supply of automatic cars, because there was a problem with the supply of gearboxes, and the factory could only produce manual cars; since April, the factory was in short supply of spare parts, and customers returned to the shop for maintenance without spare parts, so they could only remove them from the test drive car and replace them with them.

In addition, Junma dealers encountered door-to-door complaints from customers due to vehicle quality problems, but they were basically paralyzed after sale due to insufficient supply of spare parts.

Dealers also said that the regional managers of Junma who docked with them since the Spring Festival this year have left one after another, and there has been news that Junma has stopped production. And the dealer put the money into the factory account system, so far did not mention the car, because the debt problem account system has been unable to log in, the account balance can not be seen.

The inventory pressure is great, the operation continues to lose money. A dealer told the media that the new car was raised at a 10% discount on the manufacturer's guiding price, and the final 45% discount cleared the stock, resulting in a big loss per unit, and the cost of capital could not be repaid by selling the car, and the depth of inventory in the store has been as deep as 3-4 months.

Another dealer said that the original store cost 1 million, there are still 2 million inventory, the factory's task is to sell 300 cars a year, but only a few dozen have been sold in one year.

The main demands put forward by Junma car rights protection dealers are:

1. Zhongtai needs to ensure the after-sales problems of Junma cars and the supply of spare parts.

two。 Return the balance of the account, fulfill the subsidies and deposits promised to the distributor, etc. Including store subsidy, store deposit, manufacturer's financial discount, sales rebate, channel rebate and so on.

It is understood that last week, Zhongtai executives negotiated with more than 100 rights protection dealers and promised to be responsible, giving a specific treatment plan within two weeks and conducting the second round of negotiations.

The factory has come to a standstill, and the products can not keep up. Can the independent brand Junma still hold up? Since the beginning of this year, the market has changed rapidly, including BAIC Yinxiang, specific Speed Automobile, Changjiang Automobile, Huatai Automobile, Guanzhi Automobile and many other independent brands have fallen into operational difficulties. Especially after the implementation of the sixth national standard, a number of brands have temporarily abandoned their production plans. Some analysts believe that they miss valuable opportunities in many aspects, such as product research and development, brand promotion, or the development of new energy vehicles.

Junma Motor was founded only two years ago, its own brand strength is not strong, and it is almost crushed because of quality and word-of-mouth problems. In Baidu search for "Junma car", but there is a "Junma car collapse", "Junma S70 poor quality" related recommendation search.

According to reports, some dealers of Junma expect the manufacturers to resume production, but because Junma emits all of them for the national five, many areas can no longer be licensed. Some dealers have proposed to withdraw from the network, but it also means a loss of investment in building stores. At present, dealers can only continue to negotiate with manufacturers, waiting for further solutions.

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