AutoBeta(AutoBeta.net)08/13 Report--

Alfa Romeo, an Italian luxury car brand that has been defeated by word of mouth in the Chinese market, has been accused of unstable quality, high failure rate and high maintenance prices, resulting in a continuous decline in brand image and a collapse in terminal prices. As a result, Alfa Romeo was almost smashed after entering China, and at the same time, it was also spoiled by netizens.

Many netizens commented on the maintenance cost of Alfa Romeo: "even if you can afford it, can you afford it?" , "without the life of a luxury car, suffering from the disease of a luxury car" or "I didn't know you were so honorable until I repaired the car." Whether the maintenance cost of Alfa Romeo is very high and whether the zero-to-whole ratio is really terrible, please find out from the maintenance list given by the car owner.

On Aug. 8, a Giulia owner in Suzhou crashed on the highway, scratching the left side of the front and damaging the bumper, wing and headlights. The car was then pushed to a 4S store for repair.

According to an estimate given by the car owner, the total maintenance price caused by the accident was 41379.31 yuan, including more than 5000 yuan for the replacement of the front bumper and left front fender, nearly 20, 000 yuan for one left headlight, and other maintenance costs.

During the period of five major price cuts and clearing inventory in the country earlier, the official guiding price of Giulia cars was 32-480000, and the dealers offered a price reduction discount of 5. 5%, and the starting price fell to 185600 yuan. By comparison, the maintenance price is a little high.

In May this year, an Alfa Romeo Stelvio SUV rear-ended the front car on the highway, the front face of the Stelvio was damaged and the engine cover was deformed and raised. It seems that the damage is not serious, but the cost of maintenance is not low. Alfa Romeo dealers quoted 112296 yuan for the maintenance of the Stelvio, including nearly 20, 000 man-hours and more than 90, 000 materials.

Netizens shouted that the car with more than 200,000 yuan was repaired for 110000, and the price of half the car had been repaired. There is a saying that some so-called luxury brands on the market only know that they are luxury cars when they are repaired, and maybe Alfa Romeo is also in this category, after all, Maserati is after-sale. Some netizens said bluntly that they could buy a new car and disassemble the parts.

Look at the comments of netizens:

The worst case of Alfa Romeo in the Chinese market is that the reputation is poor, the brand is not recognized, and the image of "high failure rate, high maintenance price and low value preservation rate" is deeply rooted among consumers, which is also one of the reasons for poor sales.

The brand image has been declining and the price has been reduced like a broken bone, and the brand has almost been spoiled after it entered China. If the manufacturers do not take action, Alfa Romeo will not be far from withdrawing from the Chinese market.

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