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In March 2017, American luxury brand Lincoln announced the formation of a joint venture with Changan Automobile, officially opening the road of localization. In 2019, the first domestic car of the Lincoln brand will be on the market.

A few days ago, the Ministry of Industry and Information Technology released the declaration chart of the Changan Lincoln brand model, confirming that the domestic car is named "Corsair", positioning medium-sized SUV, and can be seen as the successor to the cash Lincoln MKC, with 2.0T engine in power.

Lincoln Corsair was officially launched at the 2019 New York Auto Show. According to Lincoln's new car plan, the domestic version of the car will be available in China by the end of 2019, becoming the first model of the Changan Lincoln joint venture brand. From the appearance, the domestic version is consistent with the overseas version. The shape of the headlight group is regular, the daytime driving lights are independent of the lower part of the lamp group, the front face is designed by the Lincoln family, and the middle grid is decorated with a large number of chrome-plated parts, with silver strips on the front lips to create an American sense of luxury.

On the rear side, the new car still continues Lincoln's iconic through taillights and has a reversing video camera in the middle of the rear door. On the left side of the tail is the "Changan Lincoln" logo, which represents the identity of its domestic car, while the lower part of the tail uses a bilateral exhaust layout.

In terms of body size, the length, width and height of the new car are 4615/1887/1630mm and the wheelbase is 2711mm.

In terms of power, there are two models with a 2.0T engine in the declaration, with a maximum power of 248 horsepower, which is expected to match the new eight-speed manual transmission.

Lincoln China sold 55315 vehicles in 2018, up 2.2 per cent from a year earlier, and cumulative sales from January to June 2019 were 25514, down 5 per cent from a year earlier. Obviously, Lincoln is eager to use accelerated localization to hit sales.

The brand influence is not big, the sales volume is still small, and there is no urgent need for localization. Lincoln's current situation in China is not up and down, ranking in the middle level. Compared with the second-tier luxury brands of Cadillac, Lexus and Volvo, Lincoln's position is slightly awkward and brand awareness is insufficient. The prospect of Lincoln's localization is not clear at present, and the localization effect of Acura and DS is not ideal. Some analysts believe that it is not easy for Lincoln to sell popular models with a car, whether imported or domestic.

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