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2024-11-22 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)08/16 Report--
The Volkswagen Passat under SAIC Volkswagen has been the best-selling miracle car since it was listed. Passat has always been in the altar, always has its own business and elegant positioning, and can be called the most representative joint venture model.
However, with the launch of the new Accord, Volkswagen Passat has been left behind, and it took four months for Passat to return to the B-Class dominance in July. In fact, in just one month in February, Passat overtook Accord to become the top midsize car, with a difference of only 378.
Earlier, the medium-sized car market segment, has been Maiteng, Passat, a pair of Volkswagen "Gemini" to hold the top position in the medium-sized car market, although the two alternate. The last time Passat dominated a midsize sedan was in 2016. That year, Passat sold 188214 units for the whole year, ahead of 16931 of Maiteng, which ranked second.
In the past two years, the focus of the medium-sized car market has come from the Japanese system-Toyota and Honda have successively come up with the latest generation of Camry and Accord, and with a fully younger design language and sports control style, trying to bring a new atmosphere to the whole B-class car market.
This is mainly because ten generations of Accord, with the advantage of new products, are attacking the market position of German duo and reshaping the pattern of B-class car market. And Accord's hot sales to a certain extent also reflects the current changes in market demand. With the younger consumers in the medium-sized car market, German intermediate cars, which are more oriented to business cars, are no longer popular. At the same time, Accord, as a Japanese intermediate car, has more advantages in fuel consumption and car cost.
Honda Accord sales in July were more or less overtaken by Passat or by the "stall door". Guangzhou Auto Honda recently announced a recall of 222674 domestic Accord cars equipped with 1.5T turbocharged engines produced between July 25, 2017 and August 7, 2019. Accord, with a 1.5T engine, accounted for about 85% of its total sales in the first half of this year. After this incident, many consumers who originally planned to buy cars chose to maintain a wait-and-see attitude, which will have a certain impact on Accord's recent sales.
In addition, Lang Yi, who is also SAIC-Volkswagen, made a strong return in July, selling 36921 vehicles in July, ranking first in July 2019, far ahead of other models.
Passat, as the enlightening person of class B cars in Chinese market, is also one of the earliest domestic B class cars to enter the market. The listing of Passat B5 in 2000 makes Chinese people really understand the essence of Volkswagen Class B cars, and it brings TSI turbocharging technology to China, which is understood and accepted by Chinese consumers, thus deeply strengthening the advanced technology of Volkswagen brand DNA.
However, with the continuous upgrading and development of China's automobile market, and in the face of more uncertain factors, the competition pattern of the intermediate car market will become more fierce.
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