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According to foreign media reports, US electric car manufacturer Tesla launched the Model 3 electric car in South Korea on Tuesday, while Tesla's official pricing for the Model 3 in South Korea is 52 million won, or about 300,000 yuan, while the starting price for the US version of the Model 3 is 38990 US dollars, or about 270,000 yuan. Of course, these two regions are lower than the official price of 328,000 yuan after subsidies in the Chinese market.

More than that, buy Model 3 entry version in Korea for less than 190,000 yuan? No mistake, it was less than $190,000. It turned out that the South Korean government would provide subsidies for electric vehicles of up to 9 million won (about 52,000 yuan) for each Model 3. In addition, the provincial government of South Korea would also provide subsidies for electric vehicles of up to 11 million won (about 64,000 yuan). After calculation, the landing price of the Korean Model 3 was about 27000 US dollars, or less than 190,000 yuan.

However, a Tesla spokesman in Seoul said by telephone that the price of the Model 3 will vary depending on the color and accessories such as tires. Even so, the price difference was indeed a little big.

It is understood that Tesla launched in South Korea there are three versions of the Model 3, Tesla Model 3 will also be displayed in Seoul Cheongdam and Hanam two offline stores, while supporting online ordering. A Tesla spokesperson said Model 3 deliveries will begin in the fourth quarter.

In addition, according to foreign media reports, Tesla Model 3 seems to have set off a boom in South Korea due to the attractive subsidy price. One photo shows a long line of customers interested in Tesla electric cars outside Tesla stores.

Since entering the South Korean market in March 2017, Tesla has built 172 slow charging stations and 22 super charging stations in South Korea. It takes more than 10 hours to fully charge a Tesla car at a slow charging station, while it takes only about an hour at a fast charging station.

This is also due to the fact that Tesla officially sold only one model at the time, the Model S 90D. The enthusiasm of the Korean people is very high, only two exhibition halls, the list of test drive reservations has been lined up six months later.

In short, what makes people care is that Tesla is not only cheaper than China before subsidies, but also cheaper than domestic Tesla. We can only understand Tesla's differentiated pricing strategy from the comprehensive national conditions.

Before Tesla also due to the depreciation of the RMB against the US dollar "broken 7" caused Tesla models in the domestic "disguised price increase." And adjusting China's prices, adjusting prices at home is not just once or twice.

In any case, it is indeed tempting for South Korea to give this subsidy. But South Korea itself has Hyundai and Kia, two homegrown automakers, which also offer low-cost, eye-catching electric models. The South Korean government's subsidy for Tesla's Model 3 will also allow it to own South Korea's mainstream electric car market.

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