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Standing behind the top Great Wall gun change, is it a brand up or a marketing strategy?

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/17 Report--

As the big brother of the domestic pickup market, Great Wall pickup truck is ranked as the "three giants" in the global pickup field with Toyota and Ford. According to official figures, Great Wall pickup sales in July were 8710, up 7% from the same period last year. From January to July in 2019, Great Wall pickup sales totaled 82086, up 17.1% from the same period last year, keeping the pickup market absolutely number one.

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The release of the Great Wall Gun brand also indicates that the Great Wall Cannon will fully develop the pickup market. In the future, the Great Wall Cannon will take Toyota, Ford and other international mainstream pickups as competitors in the global market. It is understood that the launch of the Great Wall Gun will use the new logo.

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Great Wall Gun has made its debut at this year's Shanghai Auto Show. The new car is based on the new P71 platform and is divided into passenger pickup, commercial pickup and cross-country pickup to meet the different needs of consumers.

The new car uses a large intake grille, with a large area of chrome decoration, the whole front looks very domineering.

In terms of interior decoration, the Great Wall gunner truck will provide 3 different interior color matching and material matching to meet the diversified needs of consumers. A large number of soft materials and leather packages are used in the car, which has a great texture. The 9-inch large screen with the new intelligent network connection system not only has the functions of high-precision voice recognition and entertainment control, but also can realize remote control of the vehicle through the interconnection of mobile phones. such as remote start-up of the vehicle, control of air conditioning, fuel detection and other functions.

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It is worth mentioning that the Great Wall gun pick-up truck is equipped with L2-level autopilot technology, matching ACC adaptive cruising, lane maintenance, intelligent driving assistance and other functions; in terms of safety, the car is equipped with the latest generation of Bosch 9.3 version ESP, and equipped with intelligent configurations such as 360 look around, reversing images, parallel assist, intelligent foresight, 12 radar probes and other intelligent configurations, completely in accordance with passenger car standards.

In terms of power, the Great Wall gun truck will be equipped with a GW4C20B 2.0T gasoline engine with a maximum power of 197 horsepower, and the transmission system will be matched with an eight-speed manual transmission from Zaifu.

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Great Wall pickup has come to the fore in the pickup field for many years in a row, so why change the standard in the Great Wall Gun that is about to be pre-sold?

The Great Wall gun truck, which is about to go on sale, uses a "P" logo on the head and a Great Wall logo on the rear, similar to the Toyota Crown. The front of the Toyota Crown uses a unique "crown" logo, while its rear still uses the Toyota logo.

In the final analysis, Great Wall Gun as the high-end product of Great Wall pickup truck, after changing the "P" car logo, the brand image will be enhanced, providing consumers with a more unique experience. At the same time, after the change of standard, the Great Wall Gun brand tends to be multiplicative, domestic and high-end, which echoes with its passenger pickup, commercial pickup and cross-country pickup.

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According to the current development of Great Wall pickup truck in the market, Great Wall cannon after changing the standard is enough to attract the attention of consumers. In view of this, Great Wall pickup, as the leader of the domestic pickup market, focuses on the development of the global market.

At present, the Great Wall pickup truck is exported to Europe, Africa, Australia and other regions, and has accumulated a good reputation. The brand-new Great Wall Gun series is a global product created by the new platform P71. The Great Wall Cannon is a heavyweight model built on the basis of global regulations and the global market. it is at the same level as Toyota Hailax and other pickup trucks, and can adapt to the pickup market in many countries and regions around the world. it will compete with the world's top pickup brands in the international market with its excellent product strength.

In any case, after many years, the Great Wall pickup has ushered in a new model, a new logo and a new platform, and the gun series represents the courage of the Great Wall to subvert the tradition, and a new and more effective Great Wall pickup is attacking the market.

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