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Chery has been the leader of domestic cars in the past few years, and the Chery brand is also a household name. Chery QQ is an example, and Chery has won the sales championship for many years with this model.

In 2009, China's car sales surpassed the United States for the first time to become the world's largest market. Chery took advantage of the victory to build its own international brand, so Ruiqi and Weilin were officially born.

However, ten years later, Ruiqi and Weilin brands have disappeared, but this does not mean that Chery has given up the development of high-end brands.

In 2013, Guanzhi officially made its debut as a Chery brand and brought its first car, Quan Zhi 3. Guo Qian, chairman and founder of Guanzhi Automobile, stressed that the Quan Zhi brand targets mainstream joint venture brands such as Volkswagen and Toyota.

At that time, domestic cars were on the low-end and low-price route, while Guanzhi was the first brand to move in the middle and high end. At that time, the price of the Guanzhi 3 was between 119900 yuan and 167900 yuan, which was not much different from the mainstream compact cars such as Lang Yi and Fox at that time.

As Chery hits the high-end brand, the Quan Zhi 3 series, which has R & D teams in more than 25 different countries, initially invested 15 billion yuan and attracted a lot of attention when it went on sale in 2014, but the current sales are extremely dismal, with sales of-1 in July. As Chery's high-end brand, invested a lot of money, why sales are still dismal?

The interior of Guanzhi 3 has the same strong German flavor as its appearance, the shape of the center console is very straight, and it is decorated with black piano lacquer strips, and the central control screen is also standard. In terms of configuration, Guanzhi 3 is still very rich, skylight, navigation, automatic air conditioning, electric seats, keyless entry, one-button start, electric folding rearview mirror and so on can fully meet daily needs.

Guanzhi 3 has two sets of power of 1.6L and 1.6T, which all match six-gear double-clutch gearbox, 1.6L maximum power 126hp, 1.6T maximum power 156hp, with 6MT or six-gear double-clutch gearbox. The power performance of Guanzhi 3 can be enough in the city, but its double clutch gearbox is very chicken rib, there will be a strong sense of frustration when there is a traffic jam, and there will be an obvious feeling when accelerating and reducing gear. affect the comfort of drivers and passengers.

Compact models, gearbox setbacks, weak start and so on are all problems in Guanzhi 3. Although it is more exquisite in terms of workmanship and materials, compared with joint venture cars, there is still a lot of room for improvement in technology. and its starting price of 110000 was also on the high side at that time.

Whether it is Guanzhi or Guanzhi 3, Chery has been overwhelmed by years of losses. In 2018, Baoneng Group successfully took over, and Guanzhi 3 saw a surge in sales due to the purchase of shared cars owned by Baoneng, but it was a drop in the bucket for Guanzhi. In the first half of the year, there are even dealers to protect their rights collectively, so that the Qoros sales channel is in jeopardy.

In the ranking of SUV sales in July 2019, Guanzhi 3 ranked the lowest in terms of SUV sales, with sales of-1, and only 28 were sold from January to July in 2019.

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