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When it comes to Rex, it can be said that the price increase is "famous" in this industry, even if the price increase is not, but the sales volume is still strong. With a total sales of about 16000 units in July, Lexus has sold nearly 110000 units in China this year, up 31 per cent from a year earlier. As such a strong Lexus, the launch of a lower price, more affordable SUV model-UX, should be the most popular SUV model.

But in fact, from its launch in January to the end of June, the UX sold only 1761 units (July figures are not yet public), which is not as good as Lexus's largest LX model, which sells for more than 1.2 million and needs to be sold at a higher price.

The Lexus UX, with a starting price of 268000 yuan, is clearly looking to hit the luxury compact SUV market. But there are also many people doubt that the price of the UX is too high, but the same class of Mercedes-Benz GLA, as well as Audi Q3L and BMW X2 are all at this price level, and the UX is still purely imported. Not only that, the Lexus UX is significantly higher than the same class in terms of quality and safety.

So why are UX sales so poor? Then the Lexus UX does have a lot of troughs. Space is always one of the elements to measure the practicability of SUV, especially the domestic demand for "big". As a compact SUV,UX, the space is much weaker than its competitors, and the wheelbase is only 2640mm. Q3L and GLA reached 2680mm and 2699mm respectively, not to mention the domestic lengthening size of BMW X1. In contrast, Lexus is not so approachable.

In addition, an entry-level nearly 300000 SUV, mechanical specifications are almost the same as Toyota C-HR, power is still very "meat", just launched or equipped with 2.0L naturally aspirated engine, official data 100km acceleration takes 9.2s, the power of Lexus 2.0L model in ES200 and NX200 has actual feedback. It is not too much to say that Lexus UX is a changed shell CH-R.

But to sum up, Lexus UX is still due to positioning reasons, for most daily vehicles, ES, NX can be, and even more people will be willing to spend tens of thousands more, choose a higher level and more faceted ES or NX, and in exchange for more comfort. Perhaps the emergence of Lexus UX is not for volume, but to indirectly increase the performance-to-price ratio of ES and NX.

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