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With the same Nissan technology platform, why is there a big difference in sales between Klei ao and Qijun?

2024-11-24 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/17 Report--

According to sales data, Qijun sold 15600 vehicles in July this year, second only to Honda CR-V and Volkswagen. Koleo sales are not optimistic, July sales of only 699 vehicles. Compared with Qijun, the difference between the two is nearly 19 times. Koleo's engine, gearbox and other core technologies are the same platform technology as Nissan Qijun. Why is the performance of the two in the market different?

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As Renault Group's first model to enter the Chinese market, Correga is naturally expected. In 2016, Correga went on sale, positioning compact SUV, priced at 139,800 - 194,800. The annual sales volume in 2018 is 17,000 vehicles, while Qijun's monthly sales volume is similar to that of Koleo, which undoubtedly brings a shadow to Renault.

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Subsequently, in the same year, the second model Koleo was launched, priced at 1798 - 269,800 yuan, also positioned as a compact SUV. However, compared with products of the same level, such as Qijun and Explorer, there is no obvious advantage in terms of size or configuration.

Overall, as a car of more than 100,000 yuan, even the most basic reversing image, ACC, automatic air conditioning and so on are not available, in the same configuration, the price is obviously inflated.

According to the inquiry of the vehicle quality network, in terms of vehicle complaints, Koleo is complained several times every month, especially in the aspects of body accessories, electrical appliances, abnormal sound of body, etc. Although it is not a big fault problem, it brings bad experience to consumers.

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However, problems in the gearbox, brake system and airbag are life-related problems. Problems such as gearbox shaking, failure, oil leakage and brake failure have troubled owners.

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Renault is actually the last legal car brand to enter the Chinese market, which is equivalent to taking the last bus, so Renault's possession in the Chinese market is not high, belonging to niche brands.

Renault, as a century-old automobile enterprise brand, but its popularity and visibility in China are extremely low, and its possession is small, which naturally brings trouble to the replacement of parts in the later period. At the same time, because there are few dealer outlets, it is very difficult for owners to repair and maintain vehicles. Friends familiar with legal cars also know that the French are also very individual in vehicle design and have a lot of anti-human operations. The French have always been very persistent in this regard, and even can be said to be obsessed with it. Finally, the consequences brought about by this are also in front of us.

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Finally, Renault Nissan Mitsubishi Alliance also has a lot of problems at present. After Nissan's former chairman Gohn was detained, Nissan CEO Nishikawa Hiroto was also reported suspected of financial violations. Renault Nissan Alliance is very likely to fall apart. If Renault and Nissan are separated, we will probably never see Renault brand in China market again. But if Reynolds doesn't change, marginalization isn't far off.

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