AutoBeta(AutoBeta.net)08/17 Report--

July has just passed, and a number of auto companies have officially released July sales figures. Affected by the switching of five countries and six standards, destocking, economic downturn and other reasons. Since the beginning of this year, the domestic auto market has been in the doldrums, and the sales of many car companies have declined to varying degrees compared with last year.

According to July passenger car production and sales data released by the Federation of passengers, sales of narrow passenger cars in July were about 1.4854 million, down 15.9 per cent from the previous month and 5 per cent from the same period last year. Wholesale sales of narrow passenger vehicles nationwide were 1.527 million, down 2.6 per cent from the same period last year.

But luxury brands have seen year-on-year increases to varying degrees. According to data, sales of Cadillac, Lexus, Volvo and Jaguar Land Rover all rose in July among second-tier luxury brands. Among them, Land Rover achieved the same 40% sales growth, even higher than Lexus's 31% year-on-year growth.

Jaguar Land Rover officially announced that 37945 new cars were sold worldwide in July 2019, up 5.0 per cent from a year earlier. Among them, the Chinese market performed well, with an increase of 40.3% over the same period last year. In the first half of this year, the situation of Jaguar Land Rover in China was not optimistic and the start was not smooth. Sales in china from January to June were 51600, down 34.9% from a year earlier, but the decline began to narrow in the three months of 5-6-7, and the results were bright in July.

It is understood that the recovery in sales of Jaguar Land Rover in July is actually the three major changes that began at the beginning of this year, namely, "inventory reduction", "production and sales from complexity and simplification", and "promotion to marketing, from push to pull."

Another outstanding increase in July is Lexus, but unlike many car companies, other car companies need to cut prices to "trade for the market." and Lexus is famous for price increases, but this does not stop its growing sales at all.

In July, domestic sales of Lexus reached 16110, a record in the brand's history of development in China. At the same time, from January to July this year, the cumulative sales of Lexus in the Chinese market also reached 109933 vehicles, a moderate increase of 31% compared with the same period last year.

In July, Volvo ranked third in year-on-year growth. In July, Volvo sold 12639 vehicles in China, up 24.9 per cent from January to July to 80380, up 12.3 per cent from a year earlier. It is indeed gratifying that double-digit growth has been recorded both in a single month and this year. In addition, Volvo's global sales in the first half of this year set a new record, reaching an all-time high of 340826.

China remains Volvo's largest single market in the world, with growth much higher than in other regions, with luxury sedans S90 and medium-sized SUVXC60 being the most popular with consumers. And globally, the new Volvo XC60 is still the best-selling model so far this year, ranking first in both individual July sales and cumulative sales, and has a lot of market share in the market.

After Cadillac ended its inventory, Cadillac's sales remained positive in July, with sales of 14706 vehicles in July, up 2.8 per cent from a year earlier to 129298 vehicles from January to July, up 2.1 per cent from a year earlier.

ATS-L and XTS, which used to account for 50 per cent of sales, are only sold in areas where national five emission standards are implemented because there are no national 6 models, so they sell less, while the SUV camp sells 12100 cars almost alone, ensuring a steady rise in overall sales.

Among them, after XT5 launched a new model in June, sales in July increased by 33.3% month-on-month, up 23.7% from a year earlier. In mid-July, the XT6 sold 2278 vehicles in its first month on the market. CT6 sales are also growing relatively fast, with sales of 2104 vehicles in July, up 90.1 per cent from a year earlier.

Under the pressure of brand competition in market segments and the continuous downward pressure of the first-tier luxury car market, the pressure on the second-tier luxury car market should not be underestimated. But under the environment that the whole car market is not optimistic, coupled with the fact that July and August are the traditional off-season in the automobile industry, it is really amazing that second-tier luxury brands can still do so well.

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