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Listed monthly sales of tens of thousands, now down to 30%, Mercedes-Benz A-class myth disillusionment?

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/18 Report--

As the latest domestic model of BBA compact model, Mercedes-Benz A-Class has been sought after by consumers before it has been put on the market. In its first month on the market, Mercedes-Benz A-Class sold 16500 vehicles, while the BMW 1-Series and Audi A3 sold just over 2000.

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Unexpectedly, however, sales fell to 2600 in the second month on the market, and even under preferential policies, sales remained at about 5000, worse than the Audi A3 but better than the BMW 1-Series.

The appearance of the Mercedes-Benz A-Class uses a star-shaped intake grille, chrome-plated decoration across the middle net and the iconic Mercedes-Benz logo, but the headlights are a little weird, making the car lose its original flavor.

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The Mercedes-Benz A-Class interior is the two sides of the car, which basically contains Mercedes-Benz's cutting-edge technology design. Its dual 10.25-inch display screen stands out at the same level, but it is not very good in workmanship and materials. There is still a slight advantage in terms of body size. Compared with the Audi A3 and the BMW 1-Series, the biggest advantages are the 10.25-inch display and active brake safety system.

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In terms of power, the Mercedes-Benz A-class is equipped with a 1.3T high and low power engine, matching a seven-gear double clutch gearbox. The dynamic performance parameters are not as good as Audi A3 and BMW 1-Series at the same price. Some time ago, Mercedes-Benz launched a 2.0T engine model with a full-time all-wheel drive system, which has considerable power performance but the price of 299800 is not close to the people.

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Although all aspects of the performance is OK, but the sharp drop in sales must also be for a reason. The 220000 yuan Mercedes-Benz A-Class 180L is equipped with halogen lamps and the central control screen is only 7 inches, which is very different from the interior decoration. In terms of space, although Mercedes-Benz A-class occupies a certain advantage, it is actually not comfortable to use. There is limited space in the back row.

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Today, the Audi A3 terminal price up to 60, 000 yuan discount, that is to say, the hatchback version of the naked car at least 170000 yuan, apart from the design elements, Audi A3 in the configuration and power is more worthwhile. Even, Mercedes-Benz A-class prices can buy Audi A4L and other models, the current Audi A4L 2019 35 TFSI aggressive country VI, the lowest naked car price has been reduced to 206800 yuan, even with additional conditions such as in-store licensing, it is more cost-effective than Mercedes-Benz A-Class.

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Compared with the same class, there is no cost-effective advantage, but also suffer from the squeeze of higher-level models, Mercedes-Benz A-class high-speed development has been even more difficult.

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