AutoBeta(AutoBeta.net)08/18 Report--

Speaking of Baodao Taiwan's car brand Na Zhijie, sales in the Chinese market are extremely dismal. According to the data, as of July this year, the total sales of Nazhijie was 2427 vehicles, including Nazhijie 6 SUV, Nazhijie U5 SUV, Big 7 MPV, Rui 3 and Na 5. The July sales were 111,121,35, 17 and 1 respectively, and from January to July they were 1070, 1044, 192,113 and 8 respectively.

It has become a consensus that Na Zhijie's sales are low, and the main reason for its low sales is that consumers stay away because of too much fuel consumption. on the Internet, very few netizens will discuss the quality of the car, while when it comes to fuel consumption, it's always going up, not down.

Even a TV program in Taiwan last year said that "Na Zhijie sold 0 units in the Chinese market in the first half of the year"how bad is the economy in a market with a population of 1.4 billion?" This caused a burst of boasting from netizens.

In fact, Nazhijie's sales in the first half of last year were not as bad as zero, but judging from the current sales situation, it is actually very bleak.

When it comes to the brand of Na Zhijie, in fact, there has been a lot of scenery.

In May 2008, Dongfeng Group and Yulong Group established the subsidiary Na Zhijie Brand, whose parent company is one of the best automobile companies on both sides of the Taiwan Strait, so it has great hope for this brand.

In 2010, Yulong Group and Dongfeng Group established a joint venture with Dongfeng Yulong Co., Ltd. after the establishment of the joint venture, the first model, the Nazhijie 7 SUV, was officially launched on September 30th, 2011.

At the beginning of the listing, sales of the Nazhijie Big 7 rose, selling more than 30,000 vehicles in 2013, while sales reached 60,000 after Jay Chou's endorsement in 2015, ushering in the peak of Nazhijie.

Unfortunately, Nazhijie did not spend too much energy on improving its products, and its competitiveness and reputation were gradually exhausted. Due to problems such as stagnant research and development and product strategic positioning, user reputation collapsed and sales fell sharply. Sales fell to 7056 in 2018, down 61 per cent from 2017.

For the current difficulties, Na Zhijie is also looking for a way to survive.

At the end of last year, the media reported that Na Zhijie spent 1.6 billion yuan to buy Huachuang Automotive Electric Company's related technology, including two models, M platform, M engine, ready to switch to electric cars. Recently, Na Zhijie officials also released a picture of a sedan SUV.

In the constant struggle to find a way to survive, and Na Zhijie has been complained by netizens for the problem of fuel consumption, even Sinopec.

Moreover, Na Zhijie has always been controversial in terms of product quality. Steering system cassette, airbag did not eject, engine jitter, flameout and other reasons, at the same time, value preservation rate, failure rate, after-sales service for many years are also problems to be solved.

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