AutoBeta(AutoBeta.net)08/20 Report--

Since the end of last year, Xilai has been surrounded by negative news: spontaneous combustion, winter service life, semi-finished products, recalls, etc., making the young brand more difficult in an already tough environment.

According to the data released by Xilai Motors, a total of 9044 cars were delivered from January to July this year, while the annual sales target is 40,000 to 50,000, although it ranks first among the new car makers, but compared with other traditional car companies, the gap is not the slightest.

With the release of sales results, Xilai co-founder Zheng Xiancong also announced his retirement, followed by layoffs, returning to Kechuang Board, closing Silicon Valley offices and other news, and suddenly many consumers questioned whether the car company could continue to survive.

Later LatePost reported on Aug. 19 that Xilai plans to return to Kochuangban and has closed its Silicon Valley office. "the closure of the Silicon Valley office in the United States is a rumor," said Zhang Jianyong, director of Weiqi driving, who directly docks with NIO Silicon Valley.

Li Bin, founder and chairman of Xilai, also responded in time: "We did not want to go back to Kochuang, and there is no such plan at all in the short term." closing the Silicon Valley office is also "nonsense." The official Weibo statement of NIO said that the return to Kechuangban and the closure of Silicon Valley offices were "false reports".

At the beginning of this month, when the media reported on the layoffs of Lai Automobile, Qin Lihong, president of Lai Automobile, replied: "this year, we have been doing local optimization and improving operational efficiency, which is also what we should do at this stage." And said that efficiency improvement is the focus of work, will be "carried out in an orderly manner."

Li Bin formally responded to rumors of layoffs for the first time at the 2019 New Energy vehicle Consumer Forum on Aug. 16. Li Bin said that in the past, the number of employees of Xilai Automobile has been close to 10,000, and the purpose of this reduction is to optimize and improve the operational efficiency more quickly.

Negative news is so frequent that Li, as an investor in Lulai, can't sit still.

On Aug. 19, che Hejia CEO Li wanted to post on Weibo: "recently, there is a bad phenomenon. Maybe the ideal ONE is about to start delivery. If there is any negative news about Xilai, someone will throw it at us." He said, "We don't memorize this pot, and our relationship with Li Bin and he Xiaopeng is far better than everyone thinks."

As for the positioning of the ideal car, Li said that it is mainly aimed at the group of nanny dads, and in the medium to long term, it will only develop large SUV and MPV with three rows of seats to meet the needs of three generations of family users.

In addition, Li Xiang believes that the ideal car is a fuel car of this class, and from the technical route and market choice, they do not think that it has any competitive relationship with Xilai Automobile.

On October 18 last year, ideal Intelligence, a brand owned by Automobile and Home, unveiled its first model, the ideal Intelligence ONE, which is positioned as a luxury medium-and large-sized add-on electric SUV, which claims to be a smart electric vehicle without mileage anxiety. The new car uses pure electric front and rear dual motor all-wheel drive, maximum output power 326 horses, maximum torque 530Nm, 100 km acceleration only 6.5s, with 40.5kWh large capacity battery pack, high-power extended range power generation system.

On the voyage that everyone is concerned about, the ideal ONE has a comprehensive range of more than 700km for NEDC and more than 1000 km for urban conditions. Under the condition of no charging, adding 92 # gasoline can meet the normal operation of the engine, and the extended mileage of more than 520 km can be achieved, and the fuel consumption of 100 km in the urban area is less than 5 liters. In terms of pricing, officials said that ideal Smart ONE will only offer one model at one price in the future, and the price will be less than 400000 before the subsidy.

It is understood that the ideal ONE will be delivered in the fourth quarter, the new car will be put into production at the smart car manufacturing base in Changzhou, Jiangsu Province, and the first batch of retail centers will open in the first half of this year.

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