AutoBeta(AutoBeta.net)08/21 Report--

According to relevant media reports, Ford's small SUV is about to stop production. as a car that once won the first place in sales of the joint venture small SUV, it sold only 203units in June this year, which may indeed be at the end of its life.

Ford Yibo is a small urbanized SUV created by sharing platform with the carnival, which made its debut at the 2012 Beijing Auto Show, and officially announced its official Chinese name. Ecosport was named Yipu, and it was listed domestically in early 2013. In the same year, it sold more than 50, 000 vehicles, and in 2014, sales exceeded 80, 000, winning the championship of small SUV sales in a joint venture.

However, at present, all Ford models on sale meet the national five emission standards, which can only be sold in a few areas. starting from July 1, 2020, national six emission standards will be implemented nationwide, when the national five emission models will not be sold or listed.

Without Ford Yibo, Ford may lose relative market share in the small SUV market. However, it is understood that Ford may use the new small SUV--PUMA released by Ford in June this year as the successor model of Yibo. The model has also been unveiled and is expected to be first launched in the European market by the end of this year. In terms of power, it carries a 1.0T three-cylinder gasoline engine. However, there is still no specific information on whether the model will be made in China.

In addition, according to insiders at the press conference, both the wing fight and the wing tiger will be domestically produced in the near future. But in recent days, Ford has also released three new models in one breath, hoping to lead Ford's enthusiasm in China again. Although, the three models on the market are not sure whether they can help Changan Ford increase sales.

However, in the face of the current situation of "bottoming out" in sales, Ford has already made a "knife" on channels and inventory, paving the way for the start of the second half. In the first seven months of this year, Changan Ford sold 93200 vehicles, down 62.94 per cent from a year earlier, according to data.

Yang Song revealed that Changan Ford has begun to take the initiative to reduce inventory by stopping production and subsidizing dealers. Changan Ford sold just 14700 vehicles in April and climbed to 21000 in July, up 9.1 per cent from a month earlier, according to the data. As of June, after a series of actions to reduce the burden on dealers, the inventory coefficient of Changan Ford dealers was only 28 days.

If Ford stops production, it is believed that Ford will also look for new models to replace the market share, because Ford's "Ford China Product 330 Plan" will launch more than 30 new models in the Chinese market in the next three years. The products cover the two major brands Ford and Lincoln.

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