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According to foreign media reports, Rolls-Royce CEO Torsten Muller-Otterworth said in an interview with foreign media at the Pebble Beach auto show that Rolls-Royce will not launch a plug-in hybrid model as a transition, but will directly launch an all-electric model.

Rolls-Royce CEO said that a survey found that Rolls-Royce customers are not interested in plug-in hybrid models, but prefer pure electric models, especially young consumers, with a high acceptance of electric cars.

Rolls-Royce, an ultra-luxury carmaker, has long said it has plans to start selling electric cars, launching the Rolls-Royce Vision Next 100, a concept car driven by hub motors, on the 100th anniversary of the birth of parent BMW in 2016, heralding the electrification of the auto industry in the future.

In addition, Rolls-Royce CEO also revealed that the brand's Curinan and Phantom platforms are ready to replace the electric drive system, but the first electric model will not be based on the platform of existing models.

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