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According to sources familiar with the matter, the original car project of ideal car was cancelled a few months ago. It is understood that the ideal first car is the 7-seat add-on SUV, and the second car is a sedan model, which is scheduled to be delivered in 2022.

However, according to people familiar with the matter, "ideal has not released this car, but has only studied it internally." This car was originally planned to be made into a pure electric car, and later changed into an incremental power technology solution, which has been developed for nearly half a year and has entered the stage of design finalization.

Although ideal has not officially released a car plan, in an interview with the media, Li wanted to mention the plan for the next model to be an electric car many times.

Ideal car founder and CEO Li Xiang wrote on Weibo on Aug. 19 that the ideal car's target market is fuel vehicles and does not compete directly with pure electric car brands such as Xilai and Tesla.

And people familiar with the matter said that domestic Tesla will be on the market by the end of the year, and if making cars may bring great competition, it would be better to concentrate on areas with more advantages. And the profit of the car market is not high.

Earlier, Tesla said on Weibo that the Shanghai super factory had been built smoothly and was expected to start production by the end of 2019. Tesla's domestic version of Model 3 costs 328000 yuan, the same price as the ideal ONE.

In addition, it is also mentioned in the ideal Weibo that the ideal car is aimed at nanny dads, and in the medium to long term, it will only develop large SUV and MPV with three rows of seats to meet the needs of three generations of family users living in the same house.

Therefore, it can also be seen that the car after the SUV of the ideal car may be a MPV rather than a car. On October 18, 2018, ideal Motors released the ideal ONE, the first model for the C-end consumer market, a 7-seat SUV model with incremental electric technology, priced at 328000 yuan.

The first model of the ideal car was developed with add-on technology, which can use its own fuel booster to provide electricity for the motor and store power into the power battery, compared with the mileage and charging efficiency restrictions on pure electric vehicles. The ideal ONE announced a range of 700km. Therefore, it can also be said that the target market of ideal cars is fuel vehicles.

However, in the view of many people in the industry, the extended range power scheme is still an excessive scheme between fuel and pure electricity, which will eventually be replaced by pure electricity.

So why cancel the model? According to industry insiders, a new car from the start of the project to research and development, declaration, production, listing, publicity, the whole process down. Ordinary models cost more than a billion, and if you want to build an "Internet celebrity" model, it will cost billions or even tens of billions.

Therefore, car-building is a "money-burning" movement, and the slack of capital makes it more difficult for the new forces of car-building to break through. Today, the financing channel of the new power of car building is blocked, the government subsidy is declining, and its own hematopoietic capacity has not been formed, and the dilemma has emerged, so there is not much money for spontaneous combustion to invest in the research and development of new cars, and canceling the new car plan may be an impossible choice at present.

In early 2018, Li wanted to stop the mass-produced SEV project for low-speed electric vehicles because of policy and regulatory restrictions. "this is also the style that Li wants to adjust decisively. Giving up may be a situation of helplessness, but this situation of helplessness will also allow the new forces of car-building to preserve themselves and survive in the cold winter of the car market.

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