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Following Roewe's attack on Geely's propaganda posters, it was exposed online by netizens that a company was selling phonetics. A few days ago, some netizens revealed that a certain brand used Lulai ES6 as a comparison to say that "if you buy a car, the bid will be deducted, and the quality is really bad." Not only that, even Jianghuai, which is a contract manufacturer of NIO, has been shot.

From the netizens' revelations, it should be a product introduction book of an independent brand, which has been derogated while promoting its own brand, although there have been a lot of topics in recent years. The content shows: as a model with a price of more than 500,000, the mileage of the ES6 is only 510km, which is not as good as that of its own brand two years ago, and it is only a contract car company. As a contract manufacturer, Jianghuai's own car can not be built well, how can it be well built?

Although the major brand manufacturers have some sales skills aimed at competitors, through the understanding of competitive models to find out deficiencies, grasp the handle of each other, to achieve the goal of "raising themselves and belittling others", but this is still unfair.

Even if JAC was exposed to rust by CCTV 315 in 2013, some problems have been improved after years of development. Last year, Li Bin was in such a hurry that he posted on CCTV that "the Porsche factory is definitely not as good as Jianghuai NIO factory."

Judging from the actual data, it is hard to say that the Jianghuai factory will not catch up with Porsche, at least as good as the factory of BMW. Focusing on the production process, NIO's main all-aluminum body, the production line is composed of 307 robots, the body is mainly connected to 100% automation, and the overall automation rate of the workshop is 97.5%. Even in the 2019 China New Energy vehicle experience Research SM (NEVXI) released by J.D. Power, it ranks first.

GAC NE is an automobile brand of Guangzhou Automobile Group Co., Ltd. The GAC NE brand was officially registered on July 28, 2017, and has started the first phase of factory construction with an investment of 4.697 billion yuan and a production capacity of 200000 vehicles per year.

However, GAC NE's medium-sized pure electric SUV-Aion LX is not yet on the market and is expected to start pre-sale on August 29th. Therefore, a lot of vehicle information is only through understanding. In addition, the model's power battery will be provided by Ningde Times, but the capacity has not yet been announced.

For this kind of propaganda, it has also been discussed by many netizens.

Independent brands compete fiercely with each other, and sales continue to decline into the stock market environment, further aggravating the momentum of competition.

Data show that NIO sold a total of 837 vehicles in July, including 673 for ES6 and 164for ES8. As of July 31, there were a total of 19727 vehicles in Xilai, of which 8379 were in 2019.

GAC NE's July sales were 3406, an increase of 152.7% over the same period last year. The cumulative sales from January to July were 15003, an increase of 96.1% over the same period last year.

Jianghuai Motor sold a total of 27600 vehicles in July, down 27.29% from a year earlier. From January to July, it sold 262700 vehicles, down 9.46% from a year earlier.

For such a publicity strategy, some people in the industry think that this method is very disrespectful. "respecting your opponent is the premise of getting others to respect you. Can you win consumer recognition by doing so?"

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