AutoBeta(AutoBeta.net)08/23 Report--

After the collective rights protection incident of Xiaopeng G3 2019 car owners, he Xiaopeng, chairman of Xiaopeng Automobile, expressed his attitude towards building new energy vehicles in an interview with domestic media: "in addition to physical and mental exertion in the automobile industry, there is also a heart tiredness."

This is also the first formal interview given by he Xiaopeng after the "rights protection" incident. He also revealed to reporters that after entering the auto circle, his state and mentality also changed. He Xiaopeng, who had never drunk liquor before, bought thousands of bottles of liquor in the warehouse and drank a little from time to time in order to relieve the physical and mental pressure.

In this interview, he Xiaopeng also said that the car circle is a "difficult area" and that the chapter of smart driving has just begun, and stressed that the change of cars lies in the transformation of "driving behavior to other behaviors". To this end, Xiaopeng devotes 60% of its research and development to the product itself, and another 40% to AI, intelligent driving and so on.

Since the beginning of this year, there has been a continuous storm of new forces in car building, and it has been questioned in terms of service life, workmanship, stability and so on. In July, the collective protection of the rights of the owners of Xiaopeng G3 2019 broke out. Owners of Xiaopeng cars in Guangzhou and Beijing pulled banners to protect their rights, putting up slogans such as "fraudulent car owners", "whoever buys them" and "infringes upon the legitimate rights and interests of consumers". Almost all of their demands are to return their cars. Xiaopeng Automobile headquarters, located in Guangzhou, was also surrounded by car owners.

Under the pressure of the uproar of rights protection, Xiaopeng Motor offered two compensation schemes worth 10,000 yuan and 40% discount replacement for three years on July 24, which temporarily quelled the anger of the "old Pengyou."

However, this month, a Xiaopeng G3 was driving on a normal road with a suspected "broken shaft" accident. Once again push Xiaopeng car to the forefront of the wind and waves. Although, Pengxing issued a statement saying that the vehicle did not break its axle.

However, consumers are not convinced of this explanation, and most netizens question its reply, saying, "to give an answer for this reason can only be said to be too amateur!" Intentionally confuse the concept. Because there is more than one similar accident in Xiaopeng G3.

In addition, Xiaopeng G3 owners have complained about excessive formaldehyde and software failures in the car. And the sudden loss of power of the vehicle is also the hidden danger that car owners reflect most frequently and threaten the safety most.

Now, in the face of the general downward environment of the automobile market and the decline of new energy policy subsidies, the new energy market has fallen sharply. According to statistics from the China Association of Automobile Manufacturers, the new energy market completed production and sales of 84000 vehicles and 80000 vehicles in July, down 37.2% and 47.5% from the previous month, and 6.9% and 4.7% from the same period last year. On the other hand, the total sales of new car-building forces have plunged by 76% compared with the previous month.

It can be seen that for the new car-building forces, the second half of the year will be more difficult, facing the danger of elimination at any time. At the beginning, in the rising period of the industry, we were able to win the hearts of consumers by virtue of technological gimmicks and innovative sales models. But as the industry enters a period of decline, with the intensification of competition and its own problems, how long the new forces can last may be revealed by the end of the year.

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