AutoBeta(AutoBeta.net)08/23 Report--

Due to the switching of the five countries and six countries in June, and the impact of the market downturn, passenger car sales declined again in July, and brought a greater overdraft effect on retail sales in July. Sales of narrow passenger cars in July were about 1.4854 million, down 15.9 per cent from the previous month and 5 per cent from a year earlier. Coupled with the traditional off-season of the automobile market in July and August, some manufacturers have taken up the idea of internal employees to attract employees to buy at lower prices, so as to achieve the purpose of digesting inventory.

The news that FAW-Volkswagen employees bought cars at half price spread all over the network, and the German joint venture, which sells 2 million vehicles a year, once again opened the mode of "crazy sale". According to this data, most models are at a 20% discount. Judging from this list, there are some national five models and some national six models, which can be guessed to be some unrestricted areas.

(FAW-Volkswagen mountain price)

And through comparison, we can also see that the internal staff price is indeed slightly lower than the terminal price on the market, such as the national five mountain exploration model, the 19 330TSI two-wheel-drive luxury models with high attention, the internal staff price discount is about 175000 yuan, and learned from the relevant platform to 202900 yuan, the discount range is indeed not small. On the other hand, the same model and model of the national six model are at the same price. If the price is the same, I believe many consumers will not mention the national five models.

But what is surprising is that in the whole quotation, except that the staff price of Tanyue's model is more favorable than the price learned from the platform, the rest of the model is higher than the market terminal price.

(FAW-Volkswagen CC price)

(FAW Volkswagen Bora price)

For internal employee prices earlier in the policy switch period in May, many car companies also launched a number of internal employee concessions in order to clear inventory, including SAIC Volkswagen, and FAW's multi-brands. What's more, there was a limit of 500 cars a day, which led to a long queue for employees to buy cars.

According to the sales volume of FAW-Volkswagen in July, it also continues to show good market vitality. A total of 157323 new cars (including Audi imported cars) were delivered in July, an increase of 2% over the same period last year, of which the Volkswagen brand sold 101100 in July and continued to lead the passenger car market.

In the face of the general market environment and the influence of the traditional off-season, the introduction of internal staff prices can indeed achieve a partial increase in sales, but like this one, the internal staff prices are actually higher than the terminal prices after the market concessions, which can only be said to be very rare, but the discounts for Tanyue's models are also relatively large.

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