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According to foreign media reports, Volkswagen will launch a redesigned new logo at the Frankfurt Motor Show in September as part of its plan to reshape its brand image. It is understood that Volkswagen plans to change the original blue-and-white 3D logo into a simple, flat black-and-white logo.

But in fact, this logo appeared in people's eyes earlier, and it is understood that this new logo was used in an advertisement for "Hello Light" earlier.

The new logo has been developed for more than three years, but its image has been tarnished by the diesel incident of Volkswagen. The "New Volkswagen" logo was developed to make Volkswagen brands look "younger, digital and more modern".

In addition to the new logo, there is also a new ID3 electric push-back car to be launched in Frankfurt, the first mass-produced model based on Volkswagen's all-electric MEB platform. But the first cars to be launched with the new logo are the eighth-generation Golf, built on the MQB platform and designed with a new design, which is expected to be launched this fall and is now offline at the Wolfsburg plant.

It is understood that the replacement of the new logo is the first change for Volkswagen since 2000, and its current use of blue and white logo can be traced back to 1999.

The newly designed new logo is jointly completed by Volkswagen's internal design department and marketing department. The new logo retains the letters W and V, and uses a more simple, flat two-dimensional design without letter contact. At the same time, change the original blue-and-white bubble to black-and-white design.

Jochen Sengpiehl, chief marketing officer of Volkswagen, said that the existing 3D Volkswagen logo is too heavy to meet the development of the current digital age.

Brandstadt, Volkswagen's chief operating officer, said the new logo was made in the wake of the "diesel door scandal" at Volkswagen, including a focus on electrification and reducing carbon dioxide emissions. Volkswagen has also simplified the product range and reduced the number of parts used in production.

Brandstadt also said: "now is the time to move forward boldly." We plan to become the global market leader in electric vehicles by 2025, which means that 1 million electric vehicles will be sold each year by then. "

As part of the company's efforts to reshape its image, Volkswagen is also considering how to better work with dealers. Volkswagen has negotiated contracts with European dealers to better communicate with them and introduce and use more digital platforms.

Volkswagen's new logo will be displayed at the Frankfurt Motor Show and will also be installed on the company's headquarters in Wolfsburg. Over the next two years, Volkswagen will launch at more than 10, 000 dealerships in 171 markets around the world, and the company estimates that a total of 70000 cars will have their logo replaced.

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