AutoBeta(AutoBeta.net)08/25 Report--

In the first year on the market, the delivery volume of the future's first model, the K50, is only more than 100. the data show that the price of the future K50 pure electric sports car is 754300, and after subsidy is 686800, the cumulative number of cars sold in the first half of this year is 72, and the total number since the launch is only 131.

With a dual-qualified future positioning of a mid-range pure electric sports car, the K50, which has been carefully built for three years, is the only vehicle to be delivered, and its sales have reached only three digits since its launch, which is very thin compared with other brands. Another news shows that the investment of Future Automobile Suzhou production base is more than 2 billion yuan, and the pre-production capacity is planned to be 50, 000 vehicles. Compared with the original capacity, this figure is not satisfactory.

As for current sales, Lu Qun, founder of Future Motors, said at the beginning of the establishment of Future Motors that he hoped that within a year, the sales of the first model could exceed 1000. In addition, the parent company Beijing Great Wall Huaguan Automotive Technology Co., Ltd. is also facing financial difficulties in the case of unbeautiful sales.

According to Tianyan survey data, Future Automobile, founded in February 2015, is a company wholly owned by Great Wall Huaguan, which specializes in R & D, manufacturing and sales of new energy vehicles. According to KuaiBao, the 2018 annual results released by Great Wall Huaguan, the company's total profit loss in 2018 reached 609 million yuan, down 163.44% over the same period; the net profit loss belonging to shareholders of the listed company was 606 million yuan, down 168.15% over the same period. Great Wall Huaguan explained that the decrease in net profit compared with the same period in 2017 was due to the company's continued increase in investment in the new energy vehicle and core parts industry chain.

Data show that since new energy vehicles entered the training period in 2009, there have been a large number of new car-building forces, but up to now there are still many car companies in the PPT stage. Future Automobile is the third car company to achieve mass production after NIO ES8 and Weimar EX5. From its own point of view, Future Automobile has obtained dual qualifications and has its own factory. With the years of development of the parent company Great Wall Huaguan in the automobile industry, it is generally considered to be the most powerful car-building force.

Judging from the reaction of the market, the attention of Future Automobile is not high, and the brand reputation is not very good. Some people in the industry believe that the fact that consumers do not buy it has a lot to do with demand mismatch. From this point of view, Future cars lack brand influence and strong performance, even if the K50 with price advantage is not cheap for ordinary consumer groups, while for high consumer groups, it will be more inclined to Porsche, Mercedes-Benz, BMW and other luxury cars.

In addition, a number of new energy car companies are also making great efforts to develop, such as Porsche's first pure electric sports car will be launched this year, Tesla Shanghai super factory will start construction at the end of the year, and so on. At present, whether it is a price war or brand fame, Future cars have no obvious advantages.

For now, it seems that the listing of the future K50 for a year has not allowed the future brand to gain a foothold. In addition to the K50, a K20 concept car planned to be positioned as a small passenger car was also unveiled and said it planned to achieve mass production in 2019. However, so far, there is no official news that the model is officially on the market.

Great Wall Huaguan, the parent company of Future Automobile, has raised about 2.1 billion yuan five times since it landed on the new third board in 2015, including for the manufacture of new energy vehicles, according to Tianyan check information. However, to the outside world's surprise, on April 19 this year, the Great Wall Huaguan announced its formal withdrawal from the new third board. In response, Great Wall Huaguan explained that it is necessary to find new financing platforms. Although there was speculation that Huaguan would enter the Kechuang board at that time, the answer to the riddle has now been revealed and has not landed on the Kechuang board. The parent company Great Wall Huaguan tries every means to finance the future automobiles. how to solve the follow-up funds and whether the best-selling models can be launched as soon as possible are not only the urgent problems to be solved by the Great Wall Huaguan and the future automobile executives. It is also a question to test the survival of new car-building forces in exploring edge innovation.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat