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In recent years, China's automobile industry is facing obvious downward pressure, while the new energy market, which still maintains a high growth rate, is even more eye-catching. According to the China Automobile Association, car sales declined for the first time in nearly 20 years in 2018, but sales of new energy models still have a very big increase. In the first half of 2019, China sold a total of 617000 new energy vehicles, an increase of 48.6% over the same period last year.

With the passage of time, some of the early purchase of new energy models have been facing renewal and elimination. However, most of the products in the initial stage of development have low technology, low quality and lack of industry testing standards, so the value preservation rate is much lower than that of traditional fuel models of the same level.

Several major pain points, such as the lack of battery value, the acceleration of battery technology iteration and the lack of market ownership, are also the main reasons for the low value retention rate of new energy second-hand cars.

According to the report on the preservation rate of China's cars in July 2019 released by the China Automobile Circulation Association, the preservation rate of new energy used cars continued to decline in July this year. Among them, the preservation rate of plug-in hybrid models was 45.5% in July, down 0.3 percentage points from the previous month, while that of pure electric models was 33.5% in July, down 0.7 percentage points from the previous month.

From the point of view of each brand, the preservation rate also presents a two-level differentiation situation. The top three models of new energy used cars in July were Tesla MODEL S, BYD Tang DM and BMW 5-Series PHEV, with preservation rates of 60.9%, 50.8% and 47%, respectively. By contrast, the value of enterprises with the top preservation rate of traditional used fuel cars is generally higher than 60%.

According to the report on the value preservation rate of Chinese cars in 2019, from the point of view of the one-year preservation rate of pure electric vehicles, except for Tesla, the preservation rate of other models is generally on the low side. According to the data, the average value preservation rate of mainstream new energy vehicles in three years is only 32.31%.

Now, with the first batch of new energy vehicles on the market (2013) has entered the replacement cycle. The China Automobile Circulation Association said that the market-related residual value evaluation and standard output has been very urgent.

At present, Weima, Xiaopeng, BAIC and other car companies have been exploring the residual value management mode of new energy vehicles in the face of the difficult industry pain points of new energy second-hand cars.

Shen Hui, founder, chairman and CEO of Weima Automobile, said, "as a new energy vehicle, the core is the three-electricity system, and the most important thing is the battery. There are generally no industry standards and methods for battery evaluation in the new energy used car industry, which is a difficult problem, but for our innovative enterprises, this may be the opportunity." Weima hopes to promote the development of the entire new car market by launching the official used car brand, and ensure that users can have a perfect ecological closed loop throughout the life cycle of new cars and used cars. The preservation rate of products is high, and the interests of users can be protected to the greatest extent. In this closed loop, second-hand cars are a very core link. "

Under the influence of this concept, Weimar issued a smart selection of officially certified used car brands, using the "four direct" (direct purchase, direct flipping, direct selling, direct rental) model throughout the whole life cycle of second-hand cars to build a Weima remarketing ecosystem, which aims to improve the preservation rate of products from the source and reduce the cost of changing cars for users. And established a used car testing system, used car e-commerce platform system, used car official translation certification system and used car quality assurance system, through testing, retail, refurbishment and manufacturing, quality assurance to support the smooth operation of the "four straight" mode.

Earlier than Weimar, on July 24, Xiaopeng offered owners of the new 2019 G3 a 40% discount to buy back Xiaopeng three years later.

As early as July 2018, BAIC New Energy launched the "rental and sale" business, in which consumers can choose to lease or buy out the right to use the whole car, with a minimum daily rent of only 55 yuan. and can enjoy annual replacement of new cars + manufacturers on the license + three-year insurance (compulsory and commercial insurance) + extended insurance (three years free compulsory maintenance) and other value-added services.

For China's new energy industry, the low salvage rate of used cars has become a problem that must be faced and solved. For new energy car companies, in addition to producing competitive new models, vehicle salvage management will also become the key to competition in the car market.

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