AutoBeta(AutoBeta.net)08/25 Report--

According to recent sales data, Changan Auchan sold 339100 vehicles in 2017, down 19 per cent from a year earlier, and 192700 in 2018, down 44 per cent from 2017. According to the newly released sales data of Changan Auchan in June 2019, the cumulative sales of Changan Auchan in June 2019 was 5139 vehicles, a sharp decline of 57.67% from the same period last year. Cumulative sales in the first half of the year were 57392, down 44 per cent from a year earlier.

According to the data, Changan Auchan Automobile belongs to Chongqing Changan Automobile Co., Ltd., which is the passenger car brand of Changan Group. Changan Auchan, formerly known as Changan commercial vehicle, was renamed Auchan Automobile in 2018 under the promotion of Changan commercial vehicle "commercial transfer" strategy.

Auchan Automobile has always wanted to become an independent high-end brand, but due to the younger consumers in the auto market and the quality requirements of automobile products, Auchan Automobile's final price is set between 70,000 and 70,000, deviating from the position of the high-end market. Auchan Automobile is still difficult to save the situation of plummeting sales.

The sharp decline in sales is mainly due to product quality problems and after-sales service problems. Its best-selling models, including A600 and A800, have some quality problems, such as abnormal engine noise, engine loophole steering gear, car body rust and so on. In fact, as early as 2017, Changan Olivier recalled more than 10 vehicles because of steering problems.

In addition to the frequent occurrence of quality problems, there are also many complaints about pre-sale and after-sales service.

According to a post on the car complaint website, a consumer bought a Changan Auchan A600 in 2019 and explicitly asked to buy a new car within three months and did not accept the car in stock. However, when the consumers picked up the car, they found that they had bought a stock car for up to 7 months. Although consumers complained to the manufacturer many times afterwards, they did not get a satisfactory reply in the end.

Pre-sales service has made consumers deeply deceived, and after-sales service has made consumers feel very cold. It is reported that a consumer bought the Auchan A600 model in March last year and communicated with the 4S store many times because of the problem of the direction machine, but the 4S store has been procrastinating and refused to deal with it. In April this year, consumers had no choice but to apply for after-sale processing, but the 4S store told the 4S store that the vehicle had been overinsured and could not be handled. It is obviously the reason for the 4S store, but it is the consumers who finally pay the bill.

Although Auchan Automobile has repeatedly reduced its own value, put the positioning of middle and high-end products behind, and even traded the price for quantity, it has been proved that consumers pay more attention to the quality of the car and the sense of driving experience. It is undeniable that the brand defects caused by Auchan car quality problems have become a stumbling block to improve sales.

The "cold winter" of the car market in 2018 has arrived, and the whole automobile industry is extremely grim. There are many news of layoffs and production capacity cuts, and news of bankruptcy and bankruptcy also occur frequently. For Changan Auchan, the chill lasted from 2018 to 2019. Quality and safety, after-sales problems continue to consume the trust of consumers, as an independent operation for more than a year, this report card is not ideal. For Changan Automobile, in the increasingly competitive environment, it is more urgent to solve the problems of product quality and after-sales service than endless marketing cases.

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