AutoBeta(AutoBeta.net)08/26 Report--

Qin Lihong, co-founder and president of Xilai Motors, said recently that the third production car of Lulai will be based on the continuation of the first-generation SUV platform and will begin mass delivery in the third or fourth quarter of 2020. In addition, it also said that Xilai insists on medium-and high-end products and will not enter the 10-200000 market segment. In other words, the price of the third SUV will be more than 200000.

According to the naming rules of the first two mass production SUV models of NIO, as well as the existing trademark registration, it is very likely that the third model will be named ES3, and the registration will be completed on January 25, 2019. From the point of view of the digital size in the naming, the overall size of the car is expected to be between the traditional mainstream A-class SUV and B-class SUV.

From the perspective of market positioning, the car is positioned as a compact five-seat household SUV, which will be similar to BYD's "dynasty" series SUV brand-new generation Tang EV. According to the current subsidy standard and power battery rental scheme, the pre-price should be about 250000 yuan.

The ES3 is scheduled to hit the market in 2020, but it has not yet released information on its parameters and selling points. Compared with ES8 and ES6, the positioning of Xilai ES3 is lower, and the price can be easily accepted by more friends who like it. From the point of view of the endurance ability of the ES6, the NEDC mileage of the ES3 in the research may break through the 500km.

Both the ES8 and ES6 are manufactured by JAC Automobile, and the ES3 will still be put into production at JAC Volkswagen's all-aluminum body factory. In addition to BYD's new generation of Tang EV, potential competitors are Roewe MARVEL X and the upcoming pre-sale GAC NE Aion LX. The ES3 is expected to sell 80, 000 vehicles in 2020 and will rise to 150000 in 2021, accounting for 1x3 of the company's total sales, making it the best-selling product of the company, according to internal data of the company.

As the market continues to be in the doldrums, the development of many car-making enterprises has become more and more difficult. NIO, as the leader of the new car-building forces, is also inevitable. Recently, there have been frequent exposures of layoffs, departures, insufficient funds, product recalls and other incidents. It has a great impact on Xilai Motor. In this case, Xilai accelerates the layout of products and improves the driving experience of consumers, while the success of the ES3 still needs to be tested.

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