AutoBeta(AutoBeta.net)08/26 Report--

Speaking at today's global auto industry innovation conference, Tan Benhong, vice president of Changan Automobile, said: in the near future, 50% of Chinese car brands will no longer exist.

This sentence seems absurd, but it is not without reason. at present, brands such as Lifan, Junma, Magic Speed, Huatai and so on are in jeopardy. The news of layoffs and arrears of wages have been exposed many times, such as Lailai, Future, Ranger, Boxun and so on. Many brands are on the edge of the market, only one step away from delisting, and even Southeast Motor has a significant impact.

According to the data, sales in June were 3047, down 30.50 per cent from a year earlier, and sales in the first half were 14800, down 73.36 per cent from a year earlier. The performance of Southeast Motor in the first half of the year was dismal.

In order to save Southeast Motor, in April this year, Yang Hongqing, a senior executive of China Motor, was appointed as General Manager of Southeast Motor. Subsequently, Xue Feng, who has worked in the Great Wall, Jianghuai, Huatai and other brands for many years, was also named Deputy General Manager of Southeast Automobile.

In addition, Southeast Motor also redivides the sales department, development strategy department, management department, after-sales service department and other departments, and adjusts personnel at the same time.

It is worth noting that in the face of the sharp drop in sales of Southeast Motor, its three major shareholders Ford, China, and Mitsubishi not only did not reduce their capital, but increased their capital by 150 million yuan to build a new R & D base.

It is understood that the construction area of the new R & D center of Southeast Automobile has reached 17400.42 square meters. The new R & D base uses imported equipment in the core R & D and test links, including the UK IAC semi-mute laboratory, AVL four-wheel drive mute hub and engine bench laboratory, American MTS vibration laboratory, Italy CMS gantry five-axis CNC machining center, etc., some of which have reached the industry-leading level of facilities and equipment.

In addition, Southeast Motor also invested in the construction of a large-scale commissioning plant, which simulates a variety of complex road conditions, which can meet the vehicle performance testing of a variety of use environments.

While increasing technological innovation and research and development, Southeast Automobile will also speed up product updates in order to adapt to the increasingly fierce environment of the car market.

It is understood that the existing main products of Southeast Motor meet the national six standards. In September this year, the brand new model DX5 of Southeast Automobile will be officially unveiled, together with 2019 DX3 and DX7, to jointly develop the Q4 market. A full new version of DX7 and a true seven Zhongda SUV DX9 will be launched next year. Next, brand-new models codenamed N7 and A7 will be launched to continuously improve the product line to meet more consumer demand, and then achieve a rebound in sales.

In terms of intelligent driving, Southeast Automobile cooperates with Baidu, Huawei and other enterprises to jointly develop self-driving products. At present, SEMI intelligent driving system has been upgraded, equipped with face recognition, gesture control and other forward-looking technologies.

In addition, Southeast Automobile is also equipped with 5G intelligent long-distance driving technology, in conjunction with ZTE, Mobile and Fuzhou University. At the same time, Southeast Automotive is also constantly promoting new energy fields such as electric vehicles and hydrogen energy fuel cells.

Yang Hongqing said: southeast Motor is neither greedy for perfection, nor aggressive, adhere to one step at a time, keep an eye on the trend and keep up with the trend. Find suitable for their own development direction, product rhythm, differentiated features and market segments, improve user experience, the market will naturally give Southeast Motor a good response.

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