AutoBeta(AutoBeta.net)08/26 Report--

According to the latest statistics released by the China Association of Automobile Manufacturers, the automobile industry is still under pressure from January to July this year. From January to July, China's automobile production and sales completed 13.933 million and 14.132 million respectively, down 13.5% and 11.4% respectively from the same period last year, still falling in double digits. In such a market environment, the market sales share of different departments also show different trends.

From January to July, the market share of Chinese brand cars, American cars and French cars all fell compared with the same period last year, while the lost market share was absorbed by German and Japanese cars, while Korean cars remained stable.

Industry insiders said: "it seems that independent brands have been eroded by Germany and Japan, but directly looking at sales, German and Japanese growth is stable, but independent sales are falling, especially the second and third line of autonomy is simply jumping off a cliff, so the share is less." Stock market, spelling is the brand and product reputation. "

Specifically, from January to July this year, China's brand passenger car market share reached 39.1%, below the 43% red line, compared with 43% in the same period last year, down 3.9%. The share of American cars fell 1.2% compared with the same period last year, while French cars fell to 0.7% from 1.6% in the same period last year.

The German and Japanese systems occupy the mainstream automobile market in China. Among them, sales of German luxury brands, represented by Mercedes-Benz, BMW and Audi, all increased to varying degrees, while Volkswagen remained stable, with its share rising from 21.4% to 23.5%, an increase of 2.1%.

Japanese brands with good brands and product reputation became the biggest winners, increasing their market share in China by 3.7% year-on-year to 21.8% in the first seven months, and narrowing the gap with Germany.

The worst are Chinese brands and legal brands.

The continued decline in sales and the fact that market share has been carved up by joint venture brands has made it difficult for Chinese car brands to survive. Tan Benhong, executive vice president of Changan Automobile, believes that half of all Chinese car brands will fail. "China's automobile industry has entered a comprehensive phase of elimination, and the stronger the strong, the greater the pressure on the weak. The survival of the fittest is more obvious. 50% of Chinese car brands, I think, will cease to exist for some time soon, and of course our new forces will also face greater pressure to build cars, "said Tan Benhong.

French cars have fallen to their lowest level in the past decade. DPCA accumulated sales of 74257 vehicles from January to July, down 56.56 per cent from a year earlier, while Dongfeng Renault sold 10261 vehicles in the first seven months, down 73.95 per cent from a year earlier. Due to marketing, product, management and other reasons, French cars have been marginalized in the Chinese market.

It can be seen that the gap between the German system and the Japanese system is only 1.7%, and it is very likely that the Japanese system will rise and surpass German sales to become the new overlord of foreign brands in China's auto market. On the other hand, Chinese brands, legal brands and American brands still face various unfavorable factors.

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