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New Special Automobile launches "Tongchuang" brand, and the first pure electric car, MEV 100, is officially unveiled

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/26 Report--

On August 26th, at the press conference of D ·BOX 3.0 strategy and the first A-class electric vehicle in the series, Xinte officially launched the new product brand "Co-Chuang" and unveiled its first product, the A-class electric vehicle jointly developed by FAW of China. At the same time, it announced that the offline brand D.BOX was upgraded and renamed "Xinte Dianjia".

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It is understood that all the products under the "Tongchuang" brand will be jointly developed and manufactured by the traditional mainframe factory of Xinte Automobile Co., Ltd., to realize the integration, innovation and complementary advantages of products and brands with traditional automobile enterprises, so as to realize the rapid research and development of products and give full play to the advantages of customized research and development.

As the first car under the brand "Tongchuang", the new MEV100 is also a new model launched in cooperation with FAW of China. The shape of the front face of the MEV100 is very simple, using a closed front middle net design, and the back of the middle LOGO is a charging interface. The new car uses a three-car body shape with smooth and dynamic side lines, while the tail mark and appearance details are embellished in orange. In addition, the length, width and height of the new car are 4632/1790/1500mm, wheelbase is 2652mm, positioning compact car.

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In the power part, the new car will be equipped with a drive motor with a maximum power of 90kW, and the comprehensive mileage of NEDC can reach 400km. In terms of charging time, the battery can be charged to 80% in 30 minutes, which can basically meet the needs of online ride-hailing for one day. In the near future, the car will be used in travel areas such as substitute travel, intercity travel, Internet travel and so on.

At the same time of the release of the new car, the new special car also announced that the offline sales brand D.BOX has officially changed its name to "new special electric home". According to the introduction of Xianyue, the new special electric home will expand from the third and fourth lines to the "fourth and fifth lines" to further realize the channel sinking, while bringing three major upgrades of products, services and scale.

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In terms of products, Xinte Dianjia will enrich its product line on the existing basis, and will also sell Tongchuang series products and other brand products in addition to its own products. In terms of service, Xinte Dianjia will transform from automobile sales to automobile sales, travel, operation and user service as an integrated innovative channel.

In the field of travel, Xinte starts with the southwest strategy. Under the coordination of D ·BOX 3.0strategy, Xinte Automobile will plough deep into the southwest and integrate Chongqing and Guichuan. At present, Xinte Automobile has officially settled in Changshou District of Chongqing, and successively obtained ride-hailing operation licenses in Gui'an, Chengdu and Chongqing, paying attention to strategic sinking, innovation and integrated development.

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In terms of model planning, in terms of high-end car layout, GYON, a new high-end electric car brand co-founded by Suntech, officially launched its first flagship model, Matchless, at the Shanghai Auto Show, which will usher in a mass-production version next year, while Mcube, the first model of the "car-building" concept, will be officially unveiled at next year's Beijing Auto Show.

In terms of channels and services, Xinte Automobile will continue to work with Xiaomi Youpin, NetEase Yan Xuan and Liwei Home to build a cross-border innovative cooperation model of "car sales + new retail", and the store image will be upgraded in an all-round way; and Suntech will also be launched in October to bring users a better car experience.

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