AutoBeta(AutoBeta.net)08/30 Report--

In the face of today's new forces to build cars, one after another car companies because of financial problems, continue to break down, stop production and other negative news, Ranger cars are no exception. A Ranger car, which entered the public career from an early stage, also has the name of "PPT car" like the FF under Jia Yueting.

The first electric car, the Ranger X, has been released since 2015 and is scheduled to be mass-produced in 2017, but since its inception, the first mass-produced model has not been mass-produced, which makes its future uncertain.

A few days ago, some media reported that its Huzhou factory had been shut down for half a year, and the project construction headquarters at the site had also been evacuated, leaving only a security guard at the door, leaving the slogan "swimming in the future of heaven and earth." But recently, Li Wei, co-founder and marketing director of Ranger, said: "the construction of the Huzhou factory has not stopped. Due to the expansion of our product system, the factories that were originally scheduled to produce cars have more demand for cars." so the West side factory which has not yet built the main building has been rebuilt. "

Due to the special geological conditions of the Huzhou factory site, the Ranger car needs to lay a large area of pile foundation at the initial stage of construction. This is something we did not think of, so the construction period was postponed to a certain extent. " Li Wei said.

Because after the withdrawal of the current policy, the financial difficulty is a problem that all new forces have to face in building cars. However, Li Wei said that company A, B and B + raised a total of 1.25 billion US dollars in three rounds, which will be mainly invested in research and development and factory construction. These funds can support mass production in the first phase of the Huzhou super factory. After all, the company's energy is limited. I hope to build the Huzhou super factory first.

Prior to this, Ranger insiders said: "Tesla's settlement in Shanghai has brought greater pressure to many new car-building forces, and Ranger plans to launch the product before Tesla goes into mass production." However, the first mass production car previously planned by Ranger has not yet been mass produced.

In response, Li Wei said: "We are no longer in a hurry to rush the time window, because the overall car market is not good, it is not a wise choice to launch products at this time." Li Wei believes that the most important thing is that the product is reliable and needs to be polished slowly. The Ranger has survived for 5 years and hopes to survive.

In the face of the current environment, the goal of Ranger car has not changed, and it also has its own schedule. According to the plan, in addition to the completion of the Huzhou plant and entering the trial production cycle in the first quarter of 2019, Ranger plans to sell 30,000 new cars in 2020 and 60,000 in 2021.

Although the Ranger car has given its own goals, whether it can be delivered smoothly is no small challenge, which is also a common problem that all new car-building players have to face. Xiaopeng car he Xiaopeng once said bluntly that scale delivery is more difficult than expected. "in the past, I thought R & D and manufacturing were very difficult, and delivery was not very difficult, but now I find that delivery is far more difficult than building hundreds of units."

Data show that in the first half of this year, the top three deliveries of new car-building forces were Weima Automobile, Xiaopeng Automobile and NIO, with delivery of 8548, 8494 and 7542 respectively. Even if Weima takes the lead in delivery, it is still a far cry from its short-term sales target of 100000 vehicles in two years (2018, 2019).

Now the window left to the new car-building forces in the market is getting shorter and shorter, and by 2019, many new car-building forces are already facing the risk of being eliminated, and even the new power leader's NIO Automobile is still facing the risk of "knockout", so the players of "PPT car-making" are more likely to be out first.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat