AutoBeta(AutoBeta.net)08/31 Report--

From the relevant media on the Internet, we obtained the price information of three suspected Audi A7 2.0T models. The price of 2.0T low-power model is 578000 yuan, and the price of 2.0T high-power model is 618000 yuan and 708000 yuan respectively. Among them, the price of 2.0T top model is 50, 000 yuan higher than that of the previous generation (658000 yuan).

With its handsome design and slippery back style, the Audi A7 has been gaining a lot of attention from its birth to the present, and the current Audi A7 shape is also sharper.

In fact, from the online price point of view, all the prices of the new Audi A7 have risen, with a price of 57.80-708000 compared with the old 1.8T and 2.0T models, especially the 708000 yuan 45TFSI exclusive model, which is about 50,000 yuan higher than the old model.

So in terms of price, the attraction of the new 2.0T model on A7 is not very high. The 3.0T model on sale in cash currently has a very large discount, the overall terminal discount is close to 200000 yuan, and the price of the naked car is less than 600000.

In addition to the increase in price, the power of the new A7 has not increased. For example, the 2.0T engine of the new A7 has 0.2 liters more than the old 1.8T engine, but the overall power data of the low-power model has not changed. On the 2.0T high-power model, the new car is seven fewer than the old model.

In addition, at present, Audi only listed the 55TFSI model with 3.0T V6 engine in China, and its guiding price is from 790800. However, the A7 3.0T model on sale is still a national five model. It is also reported that Audi may gradually stop selling 3.0T models and replace them with new 2.0T models in order to meet domestic emission standards.

Although the new model compared with the old 2.0T model, Audi's new A7 has made a certain increase in price. However, after completing the supplement of the 2.0T model, the product strength of the new A7 is more perfect than the main competitor of the same class, the Mercedes-Benz CLS (2.0T). At the same time, the starting price will be less than 600000 yuan to lower the purchase threshold, just like Audi Q5 and A6 is a good example, the profit on the price is always the best marketing means for Audi.

According to official FAW-Volkswagen data, Audi sold 56223 vehicles in July, up 6.1 per cent from a year earlier, not only continuing the growth momentum in the first half of the year, but also breaking sales records for the same period, with cumulative sales falling 6.65 per cent from January to July compared with the same period last year.

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