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No matter in terms of technical strength or brand awareness, Hyundai has a place in the domestic market. But Hyundai also has a "brother", and that is Kia. Kia brand, due to its late entry into the domestic market, does not sell many models in the domestic market.

Even so, it can not be said that Kia does not pay enough attention to the domestic market, but Kia attaches great importance to the Chinese market, after all, the demand for cars in the Chinese market is still great. But Kia's sales in the Chinese market are not very good. But there are also some products that perform well in all aspects, such as the Kia K5. This model used to be a very popular model in the market at that time.

The price range of Kia K5 is 159800-239800, and the price of the top configuration as high as 250000 still can not stop consumers from loving it, but with the continuous introduction of competitive models, the competitiveness of Kia K5 is also declining, and the price is also going down all the way. up to now, the discount for the top model of Kia K5 is only about 140000, but sales have been very low. According to the data, Kia K5 sold a total of 4209 vehicles this year, including 205 in July.

In fact, in terms of strength, Kia K5 is not too bad. At present, Kia K5 is equipped with two sets of powertrain 1.6T+7 DCT and 2.0L+6AT, with a maximum output power of 180hp and 161hp respectively, which is not too strong, but not bad. The vehicle is equipped with 6 airbags, ESP, tire pressure monitoring, constant speed cruise, skylight, shift pick, automatic dual-zone air conditioning and a series of configurations, which are much more generous than Volkswagen Maiteng and Passat.

In terms of quality, the three major parts of Kia K5 are relatively reliable, fuel consumption is also more economical, and the five-year or 100000-kilometer warranty of the whole vehicle is also enough to reassure people. The main problem is that the chassis shock absorption effect is too poor, the car body has more abnormal noise, and then the space performance is a little smaller than the same class models. For many domestic cars, K5 does have a lot of advantages.

But even so, the decline in sales is still a foregone conclusion, and there are only two reasons: first, the appearance of the Kia K5 was loved and praised by many consumers when it was first launched, but over the years, Kia K5 still maintains its inconvenient appearance, which is obviously difficult for consumers to accept in the age of getting younger. Second, the influence of Korean brands is gradually declining, and many consumers will exclude Korean brands, coupled with what has happened in South Korea in recent years, which has aroused the patriotic feelings of the Chinese people.

In many ways, the Kia K5 can be regarded as a very cost-effective car in the intermediate car market. And he himself, stupid, should have a very good sales. But helplessly, the poor reputation of Korean cars in China, coupled with the Sonata and Mingtu models launched by my brother Hyundai, have seriously affected the survival of K5 in the market. The current situation is basically irreparable for Kia. Therefore, it has become a helpless choice for Kia to take substantial preferential measures.

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