AutoBeta(AutoBeta.net)08/31 Report--

Before the end of August, the month's sales were announced first, and FAW Red Flag announced its August sales results. According to information received from Red Flag officials, as of August 30, Red Flag brand achieved monthly sales of more than 10,000 vehicles, an increase of 203% year-on-year and 13.8% month-on-month, achieving its 18 consecutive months of year-on-year growth.

Overall sales in the car market are still falling so far this year, and Red Flag has become one of the few Chinese brands to achieve positive growth, boosting morale for China's high-end brands. From January to August this year, cumulative sales exceeded 52000 units, an increase of 231% over the same period last year. Compared with other declining domestic brands, it really stands out.

The continuous growth of Red Flag brand sales is mainly due to the gradual enrichment of its product line, followed by its products becoming more and more approachable. Of course, the rapid expansion of Hongqi network has also played an important role in the growth of its sales.

Of course, the main models under the Red Flag brand are still Red Flag H5 and Red Flag H7. After the annual revision this year, the performance-to-price ratio has been significantly improved, and the market performance is relatively stable. By the end of July, the cumulative sales of the Red Flag H5 had exceeded 20,000, while the cumulative sales of the Red Flag H7 were also close to 10,000.

HS5 and HS7, which just appeared on the market, also performed well, contributing about half of Red Flag's sales. Compared with the positioning of high-end luxury HS7, Red Flag HS5 is more close to the people, the appearance of the same ultra-high recognition, it is reported that the car on the market 56 days to achieve the results of more than 10,000 orders. The appearance of HS5 maintains the unique "momentum" and "stability" of the Red Flag family, and its own characteristic route is deeply welcomed by domestic consumers.

In addition, the E-HS3, the first all-electric model, was launched in August, and the Red Flag SUV camp is becoming more and more perfect, giving it a new driving force to achieve its annual sales target of 100000 vehicles.

At present, the overall domestic car market is declining, many dealers have withdrawn from the net because of the high inventory pressure, and even some have directly declared bankruptcy. For example, the giant group, once the leader of dealers in China's auto industry, is in trouble because of a loss of 6 billion yuan this year.

In this case, dare to open a new 4S store, it can be seen that the doubling of sales of Red Flag has given these dealers great courage. So far, nearly 200 red flag experience centers have been set up across the country, distributed in more than 30 provinces and cities.

Before the red flag network is less criticized, but as the sales situation is getting better. Have to say, now the domestic automobile market has been very cold, in July, many independent brands have fallen continuously, and Red Flag has been able to achieve continuous growth, its amazing performance is really bright.

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