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In the current car market recession, it is not easy to maintain stable sales in the same period last year, and if you want to reverse the trend of growth, enterprises need to constantly adjust and change according to the changes in the market.

According to data previously released by the Federation of passengers, domestic passenger car production in the first half of this year was 9.762 million, a decrease of more than 1.9 million, or 16.3 percent, compared with the same period last year; comprehensive sales reached 9.954 million, down more than 1 million compared with the same period last year, a decline of 9.3 percent, and overall passenger car production and sales were still declining in the first half of the year. In the new energy market, June was already the last month of the subsidy transition period, and sales of new energy passenger vehicles increased significantly. Manufacturers' wholesale sales of new energy vehicles reached 134000, an increase of 38.7% month-on-month and 98.7% over the same period last year.

It can be seen that the car market in the first half of the year is still not very optimistic, the performance of many car companies have declined, and some are even facing delisting. In the environment where the vast majority of car companies are declining compared with the same period last year, the performance of individual car companies can be said to be very bright, and BYD is one of them.

On August 21, BYD released its performance report for the first half of 2019, which showed that the company achieved operating income of 62.184 billion yuan, an increase of 14.84% over the same period last year, while the net profit belonging to shareholders of listed companies was 1.455 billion yuan, up 203.61% from the same period last year.

Apart from the profit growth that led the market, BYD's sales in the first half of the year were also sizeable. According to the financial report, BYD sold a total of 228100 vehicles in the first half of 2019, up 1.59% from the same period a year earlier. Among them, the cumulative sales of new energy vehicles were 145700, an increase of 94.5% over the same period last year, leading the growth rate of 49.6% of the new energy vehicle industry.

The growth of BYD's performance mainly comes from the growth of new energy vehicles. At present, BYD has achieved a very good market performance in the new energy market. In the first half of the year, BYD sold 95779 pure electric vehicles, an increase of 301.76% over the same period last year. With the upgrading and gradual enrichment of the product line, BYD's current sales and income on new energy vehicles continue to maintain strong growth, which has also brought better revenue for the group.

Of course, for BYD, in addition to its power in electric cars, it has also achieved great success in batteries. Today, Ningde's market share is 46.15%, and BYD's market share is 34.54%. The achievements in the battery field have also brought a large part of the increase in BYD's profits, while efforts in the battery field can also reduce some of BYD's production costs.

At the same time, BYD and Toyota have reached a partnership to jointly develop electric cars and pure electric models with low chassis SUV, as well as the required power batteries. The model is under the Toyota brand and is scheduled to be launched in China by 2025.

In addition, new inputs such as a new structure also herald BYD's new actions in the field of new energy, which will further boost BYD's development for a car company that already has a good reputation and good product power.

BYD officials said that the company continues to increase investment in research and development, promote product innovation, and continuously deepen strategic cooperation with customers in three major business areas. 5G is coming, and the company has laid out new materials and technologies in advance, which will drive the business into a new period of growth.

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