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According to the official website of Xilai Automobile, starting from September 1, Lai Automobile will upgrade its financial and battery rental scheme for a limited time. According to specific models, users can enjoy 30% down payment, interest-free for three years and a 150000 reduction in the price of rented battery cars. During the period from September 1 to September 30, the car guide price of more than 500000 of ES8 users and more than 450000 of ES6 users can enjoy the car purchase discount of at least 30% down payment and 36 interest-free periods; users who choose the battery rental scheme can enjoy the car price reduction of 150000 yuan and a monthly payment of 2500 yuan for a total of 60 periods after pre-selecting the 84kWh battery package.

In addition, NIO today also launched a five-year zero down payment car purchase preferential policy, the relevant personnel said: five years zero down payment car purchase is not a national financial policy, only in Shanghai pilot implementation.

At the beginning of this year, Xilai set an annual sales target of delivering 40-50, 000 vehicles, but the cumulative delivery volume by the end of July was 8379, meeting only 20.95 per cent of the minimum annual target. By the end of July, a total of 19727 cars had been delivered.

Recently, NIO has been introducing new car purchase preferential policies, or to boost sales, to achieve the annual target. From August 10 to August 31, Xilai launched a time-limited group car purchase activity for all employees and their immediate family members. The group of 300 people can enjoy the corresponding employee exclusive subsidy, of which ES8, ES6 first edition and ES6 performance version are subsidized for 2000 yuan per month for 20 consecutive months, and the ES6 benchmark version is subsidized for 1500 yuan per month, which is paid together with the salary.

During this period of time, NIO has been laying off staff in order to reduce costs, and the introduction of preferential policies at the same time can also see that they want to further increase sales, but only in this way to obtain sales is not a long-term solution. NIO wants to further develop, but also have to face the problem and solve the problem in all aspects.

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