AutoBeta(AutoBeta.net)09/04 Report--

Mazda reported new car sales in China in August, with a total of 17729 vehicles sold that month, down 20.7% from a year earlier to 141125 units from January to August, compared with 188805 units in the same period last year, down 25.25% from a year earlier.

As one of Japan's top four car companies, Mazda's sales in China have declined one after another, while the top three have bucked the trend. At the beginning of the year, Mazda set a full-year sales target of challenging 270000 vehicles, roughly the same as the 272300 recorded in 2018, with a completion rate of only 52.27% in the first eight months.

In terms of specific models, the main family sedan, Mazda Anksera, sold 7179 cars in August, while Atez, a B-class sedan, sold 3191 cars, while CX-4 and CX-5 sold 4525 and 2635 SUV models, respectively. Anksera sold 60, 000 vehicles in the first eight months, while the other three models were in the range of 25-30, 000. The nine-month-old Mazda CX-8 did not disclose specific sales due to sluggish sales.

In the second half of the year, Mazda accelerated the release of new cars. On August 20th, FAW Mazda's new Atez was officially put on the market, with a price of 17.58-239800 yuan, with little overall change, mainly focused on the detailed optimization and improvement of appearance, interior decoration and blue sky technology, and continued to carry 2.0L/2.5L two in-line four-cylinder naturally aspirated engines.

In August, the new Changan Mazda 3 Axela Onksera was officially launched domestically, and officials said the new car would be sold at the Chengdu auto show and go on sale at the end of September. The new car model change is also not obvious, the power is equipped with 1.5L and 2.0L naturally aspirated engines, the maximum power is 117 horsepower and 158 horsepower respectively.

Mazda's current market position is very awkward, sales can not go up, product replacement is slow, technology introduction is not active enough, and Mazda does lag behind its competitors, while the advantages and disadvantages of Mazda models are also prominent. many users are called "partial students". However, the response from Mazda is that "heroes are not judged by sales."

In fact, even if Mazda's sales fall by more than 25%, it is still profitable in the Chinese market. Not long ago, Changan Automobile announced its first-half performance report, in which Changan Mazda achieved a net profit of 873 million yuan in half a year.

Yan Xinglong, Mazda's head of public relations in China, once said, "We accept the objective fact of declining sales, but Mazda will not change its established strategy (value sales) because of declining sales, let alone take price reduction measures."

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