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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)03/08 Report--
At the end of February, Tesla made a major decision to close stores around the world to sell cars online to reduce costs, while Tesla cut the price of all his models. After that, Tesla began to close the first batch of stores in the United States, informed the employees of dozens of stores, and asked the employees to tell customers to reschedule the commissioning time. At that time, outsiders thought that Tesla's closure would not affect China for the time being. Now Tesla also seems to be planning a "store closure" in the Chinese market.
Tesla will cancel all first-line sales commissions in China from the second quarter, keeping only the basic salary, but retain the possibility of resuming some of the commissions, while offline stores will be gradually closed, the International Finance News learned exclusively on March 7.
Two screenshots of employees' dissatisfaction with Tesla and Tesla emerged on the Internet, showing that Tesla will cancel the commission on first-line sales from the second quarter. According to informed sources, two stores in Shanghai are about to begin to adjust.
In this regard, Tesla customer service staff responded that the follow-up may cancel offline sales links, retain some stores as showrooms, customers can place orders online to buy cars. As for the "cancellation of sales commission", Tesla sales staff said that there is no exact information.
Tesla customer service personnel: "at present, our official view is that there may be no offline sales (link), but some stores may be retained as showrooms, with test driving and exhibition cars for customers to see." interested users can turn to online sales (purchase) and issue orders directly through the Internet. As for the specific implementation time and how to operate the mode, there is not yet a detailed plan. "
Tesla once said, "by transferring all sales online and combined with other cost-effective measures being taken to improve cost-effectiveness, we can reduce the price of all cars by an average of about 6 per cent." Globally, Tesla is closing offline stores to cut costs, and Tesla is also looking for better ways to sell in the Chinese market, in addition to the recent online rumor of "canceling first-line sales commission." the Tesla team is in contact with Alipay to try to expand its online sales business.
According to Tesla's official website, there are four payment methods for the purchase of Tesla's car, namely, UnionPay POS, Bank telegraphic transfer, UnionPay and Alipay. "the first payment for Model 3 is ¥20000. Before the vehicle arrives at the port, you have to pay a second payment of ¥150000 for customs clearance. "
While announcing that the global store closure was converted to online car sales to reduce costs, Tesla also made a big price reduction for all the models, of which the domestic entry-level version of the long-range rear wheel drive board reduced the price by 26000 yuan and the other two models reduced by 44000 yuan. The biggest price reduction was the Model X P100D, with a price reduction of 341100 yuan. In the end, none of Tesla's products sold for more than 900000 in China.
In addition, due to the cancellation of the test drive by Tesla, a car for online sale, consumers will place orders online and the vehicles will be delivered to their doorstep, and consumers can choose to return the goods in full within seven days or 1000 miles if they are not satisfied.
Tesla's total revenue in 2016 was $7 billion, including $4.2 billion in the United States and $1.06 billion in China, while Tesla's sales in China exceeded $2 billion in 2017, double that of the same period last year. Tesla's business in China fell 15.4 per cent year-on-year under the influence of the trade war.
While closing stores to cut costs, Tesla is also building construction in the Chinese market, but applying for low-interest loans from Chinese banks has become a source of funding for his factory. Tesla recently confirmed that he has reached agreements with a number of Chinese banks and received a loan of US $521 million (about 3.5 billion yuan) to build car and battery factories in China.
Banks, including China Construction Bank, Agricultural Bank of China, Industrial and Commercial Bank of China and Shanghai Pudong Development Bank, will jointly provide 12-month loans to the Shanghai superfactory in batches of up to 3.5 billion yuan, Tesla said. Tesla also revised a separate asset-backed credit agreement to increase the borrowing line by up to $700m.
The Shanghai Super Factory, Tesla's first overseas factory, can realize the production of Model 3 cars by the end of this year at the earliest, and the agreement reached with Chinese banks will also boost Tesla's model 3 production.
Chen Mingbo, a deputy to the National people's Congress, said on March 6 that the Tesla project is the largest foreign investment in the manufacturing industry in Shanghai in history. It only took half a year from signing the contract to winning the land to start construction. It is expected that the construction of the final assembly workshop will be completed in May this year, and some production lines will be officially put into production by the end of the year. Tesla CEO Musk also expects to start production of batteries and Model 3 by the end of the year.
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