AutoBeta(AutoBeta.net)09/05 Report--

On September 5, Zhang Tian, vice president of marketing, submitted his resignation last week. People familiar with the matter said that Zhang Tian was one of the first employees of Boxun Automobile, and his job number in the company was 002. Employee 001 is Huang Ximing, founder, chairman and CEO of Boxun Automobile.

For Zhang Tian's departure, the relevant media verified to Boxun Automobile, insiders said that they had not received the relevant notice, if there is a timely notification of the exhibition. Zhang Tian himself said that he planned to work until the end of September and left his job for purely personal reasons and wanted to work on a new project.

As to whether the new project is related to the automobile industry, he said that as a marketer, it is possible to have a wide range of industry choices. Through understanding, before joining Boxun Automobile, Zhang Tian was already well-known in the domestic marketing community and once served as the digital marketing director of Coca-Cola Greater China.

Boxun Automobile is a company that develops, manufactures and sells intelligent electric vehicles. It was founded in 2016 by Huang Ximing, a well-known automotive technical expert, and serves as CEO. Its R & D team currently has more than 800people. It has set up R & D centers, marketing centers and manufacturing plants in Shanghai, Beijing, Nanjing, Huainan and Detroit. Three electric vehicle platforms and two electric vehicles have been developed. So far, Boxun has received six rounds of financing, but it still does not have mass production cars.

As early as a few months ago, Boxun Motors fell into wage arrears and other rumors because of financial difficulties. According to relevant media reports, as of August 2019, the 2018 year-end bonus owed by Boxun Automobile has not yet been distributed, with more than 800 people. In addition, as of June 30, 2018, Boxun Motor has been insolvent, with total assets of 420 million yuan and total liabilities of 440 million yuan.

Under this influence, Boxun, which has been unknown, was also questioned by others, and finally there were rumors that it would be acquired by Volkswagen.

There are media reports that "Volkswagen visited Boxun not long ago, and then it is possible to buy Bergshire. If all goes well, there may be good news in the second half of the year." Bo County immediately responded with false news.

Boxun Automobile said that at present, the company is in close communication with domestic and foreign investors, and is making good progress. The implication is that it is not time for Boxun cars to be short of money and find new investors.

It is understood that two smart electric cars, the IV6 and the IV7, have been unveiled and pre-sold at this year's Shanghai Auto Show, but will not be delivered until 2020.

At present, the growth rate of the domestic new energy vehicle market has slowed down, the competitiveness of many new energy vehicles has declined, and Boxun is obviously one step behind its competitors, which may bring about the market crushing in the coming period of time.

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