AutoBeta(AutoBeta.net)09/05 Report--

The so-called advertising effect usually refers to the social influence and effect that advertising information can produce after it is spread through advertising media. Nowadays, advertising has taken all kinds of means to win eyeballs. Recently, an Audi Q7 leaflet has been circulated on the Internet. Of course, it is perfectly normal, but the most important thing is that we do not know how many mistakes it has made.

Looking at this flyer from afar, it says a very large "Q7, 610000 after discount, 60, 000 in exemption from purchase tax", which does look very preferential, but after careful inspection, this is the power output of a "20T + click". It is understood that the 2019 Audi 55 e-tron is a 2.0T in-line 4-cylinder turbocharged engine. Secondly, can this "face-to-face intercourse" be exempted?

For such leaflets, there are indeed a lot of wrong words, but also caused a lot of hot discussion among netizens.

So it is not clear whether it is intentional or unintentional. As to whether the information on a flyer is accurate or not, sometimes some consumers will really regard it as one of the conditions for buying a car. Secondly, as an advertising leaflet, there should be layers of scrutiny before it can be made. Is it true that no problems have been found during this period?

Previously, a retired man in Qinhuangdao, Hebei Province, saw an advertisement in a taxi and wrote the car price "129800 yuan" as "12.98 yuan." he took 13 yuan to a brand 4S store to ask for a car, and attracted dozens of car buyers, and insisted that the store sell the car at the advertising price. Although, it was later clarified that this was an act of hype and was punished.

However, for the release of advertising, we still hope that the major enterprises should be true and rigorous, and do not use "alternative" practices to win eyeballs.

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