AutoBeta(AutoBeta.net)09/06 Report--

Volvo continued its growth trend in the first half of the year and July, with sales in Europe, the United States and China growing. According to the latest official figures released by Volvo, Volvo's global sales grew by 10.2 per cent in August, selling a total of 47796 vehicles, with cumulative sales of 443168 vehicles from January to August, up 7.6 per cent from the same period last year.

Specific to each region, the European market sold 16639 vehicles in August, up 11.5% from a year earlier, the two best-selling models in the region last month. The US market sold only 9194 vehicles, up 2.5% from the same period last year. The best-selling model in the US market was XC90,XC60; China, which sold 14212 vehicles, up 24.8% from the same period last year. Volvo's sales in China were driven by domestic XC60 and S90 models.

In terms of sales volume in each market segment, Europe is Volvo's main sales market, accounting for the largest proportion of sales, but the Chinese market is growing the fastest.

The growth rate of sales in the Chinese market is mainly due to the sales contribution of the domestic S90Permy XC60. At present, the discount range of these two models is not small, S90 currently offers a discount of about 80, 000 yuan in the terminal market, and the price of low-equipped models has reached a little over 300000. The discount of XC60 in individual areas has even reached 8 to 100000 yuan. The original price of the T5 four-wheel drive Zhiyi version is 304500 yuan for Shanghai car owners and 340000 yuan for car owners.

In the competition with Audi Q5L, XC60 still has good competitiveness by relying on good performance-to-price ratio and safety advantages. XC60 also has active braking, ACC and lane deviation auxiliary functions on low-configuration models. The Audi Q5L and BMW X3 are optional and expensive.

Volvo is speeding up product upgrades, and Volvo may introduce a medium-term revamped XC90, the first medium-term overhaul of the Volvo XC90 since its launch in 2015, and it is believed that the new car will improve in many ways. In addition to these imported cars, domestic Volvo is the key to driving sales, but in terms of localization, Volvo seems to be a bit of a drag, especially the S60 and XC40.

According to Volvo's first-half financial figures. Volvo's operating income in the first half was 95.6 billion yuan, up 5.9% from a year earlier. However, the operating profit of the car company in the first half of the year was only 4.04 billion yuan, down 29.6% from the same period last year. Volvo said lower profits are mainly due to increased pricing pressure caused by tariff problems and fierce market competition, and Volvo has taken corresponding cost-cutting measures.

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