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2019 marks the 100th anniversary of the founding of the Citroen brand, but such a century-old brand has encountered difficulties in the Chinese market in recent years. This year, Dongfeng Citroen takes a century as an opportunity to make a comprehensive upgrade in products, technology and services, and strive to return to healthy development in China as soon as possible.

At the Chengdu Auto Show, which opened on September 5th, the Citroen and Dongfeng Citroen brand unveiled its main selling models, including Tianyi, C3-XR, C6 and Origins, at Hall 11. At the exhibition, Dongfeng Citroen launched a new service pledge of "Home-like Care 2.0" brand, which further protected the rights and interests of consumers.

The brand's new service commitment revolves around the three major service advantages of "professionalism, integrity and peace of mind", and puts forward eight worry-free promises:

Routine maintenance will be completed within 2 hours, and there is no charge for overdue maintenance.

Second, pass the third-level quality inspection before delivery, and clean the vehicle free of charge

Third, the maintenance project and the change are notified in advance and confirmed by the user

4. the old parts replaced by the vehicle are displayed to the user.

5. If the settlement price is higher than the published price of the network where it is located, it shall be compensated by 3 times the price difference.

The car can be returned and changed in six or seven days.

Seven, 24-hour rescue service.

VIII. During the warranty period, due to product quality problems, the maintenance time exceeds 4 days to provide scooter or transportation expenses.

Dongfeng Citroen can be said to be the first to offer a seven-day refundable service pledge brand. A seven-day refundable car means that if the engine, transmission or its main parts need to be replaced due to product quality problems within seven days of purchasing a car, you can return the car at the car purchase network. The "7-day return service" launched by Dongfeng Citroen will greatly reduce the risk of consumers when buying cars, which shows that Dongfeng Citroen has been working hard to solve the pain points of car purchases. at the same time, we can also feel that Dongfeng Citroen is actively seeking change in the face of the cold winter of the car market.

After making great moves at the service level, Dongfeng Citroen will continue to make efforts at the product level. According to Xiao Yifei, Dongfeng Citroen will launch at least one new car every year, all of which are new products, excluding upgrades and modifications. Especially in the car product line, Dongfeng Citroen will quickly make up for its shortcomings and will launch three new cars in 2020-2022, covering large, medium, small and medium-sized cars.

In addition, this year Dongfeng Citroen also introduced a new powertrain system, 400THP, 360THP, 230THP three engines have reached the national 6b emission standards. The 400THP engine matches the 8-speed automatic transmission, realizing "three liters and one drop", increasing power, torque and control, while further reducing fuel consumption.

However, the rapid development of the brand is inseparable from dealers. Dongfeng Citroen is upgrading its 4S store. at present, it has 79 new image stores in 60 cities across the country, which further conveys Citroen's comfortable brand concept through the new brand image store.

At present, Dongfeng Citroen has nearly 300 dealers, and in the current blank area of channel layout, it will consider the way in which an investor operates a dual brand; in the already covered area, dealers with operational difficulties can not improve their business difficulties with the help of manufacturers, consider using the way of dual-brand management to improve after-sales turnover and dealer profits. But this is not a mandatory requirement, and its ultimate goal is to ensure the healthy operation of dealers.

Dongfeng Citroen Brand Department Xiao Yifei also said: "Citroen brand has a hundred years of accumulation, Shenlong Automobile Company has been established for nearly 30 years, both shareholders have given Dongfeng Citroen strong support, will be able to revive the brand."

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