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Shortly after the opening of the Chengdu Auto Show, many netizens found many workers with tape measures at the scene of the auto show, using tape measures to measure all kinds of new cars and carefully record the data. Is the "ruler department" widely rumored in the industry haunting again?

When it comes to the ruler department, you may think of a domestic car brand, because several online celebrity cars built by this car company in the early years are very similar to some foreign brands, and the imitation effect is hard to tell the difference between true and false. "there is no car that can't be solved with one tape measure. If there is one, then two!" This online joke is used to describe a brand engineer whose department is also jokingly known as the ruler department.

At today's Chengdu Auto Show, some netizens were surprised to find a tape measure engineer on the Mercedes-Benz booth. There should be two people in this small team who are manually measuring the new Mercedes-Benz GLS, which has just been unveiled in China, with a tape measure. The video shows them measuring the rear window glass of the GLS, calmly, very carefully and carefully.

In fact, there are many workers with tape measures in hand in the auto show, they generally appear in the booths of the first models and brand-new models, but why there is such a group of workers, netizens have different opinions.

First of all, netizens think of the engineers of the ruler department of an automobile brand, who were famous for reverse development in the early years. However, the authenticity of the existence of such a department for a car company is unknown, and in the current era, there are fewer and fewer pure reverse car-making enterprises, and the "ruler" is more teased by netizens, and the story that the joke comes true is not very credible.

A more plausible theory is that they may be employees of manufacturers, media workers or workers of auto parts manufacturers.

Their main targets are the first models and brand-new models, which are still available for some time and are not available on the market for the time being. By taking advantage of the opportunity of the auto show, competitive manufacturers can know the model information in advance and do competitive product research. On the other hand, media workers measure car space data, trunk space data, skylight size and so on.

In addition, this kind of group may also be the personnel of auto parts and car modification companies. When the vehicle has not been officially introduced to the market, accessory parts, film and other accessories have become the practice of many manufacturers to design, manufacture and supply the market in advance.

It is worth noting that this kind of work group is not entirely domestic technical personnel, but also the staff of Japanese and Korean manufacturers. A person from an automotive media group once said, "on the Media Day of the Auto Show, as soon as the press conference was over, the cockpits of new cars of various brands were immediately occupied by car riders employed by Japanese and South Korean manufacturers, and the first time they collected and measured the angle data inside and outside the car for the car factory. Strong psychology completely ignored the queuing media outside the car, and became the most unpopular crowd of auto show manufacturers and media." Another netizen said, "it took several times to know that the Japanese are more professional and have to measure all kinds of details."

Therefore, the tape measure workers who appeared at the auto show have their missions and tasks, but it is too playful to be associated with imitating cars. And this kind of people with tape measures will become the norm at all major auto shows.

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