AutoBeta(AutoBeta.net)09/08 Report--

According to the sales report, Changan Mazda sold 10013 units in August 2019, with a cumulative sales of 87191 in the first eight months, down 22.58 per cent from 112621 in the same period last year. In terms of specific models, Onksera sold a total of 60676 units in the first eight months, CX-5 sold 24557 units, and CX-3 and CX-8 sold a total of 1958 units.

In the face of the decline in sales of nearly 1x4, Changan Mazda is also aware of the seriousness of the current situation. Wang Jinhai, executive deputy general manager of the sales branch of Changan Mazda Automobile Co., Ltd., said in an interview at the Chengdu auto show that he believes that the performance of Changan Mazda in the first eight months is not optimistic, but it will reverse in the last few months.

Wang Jinhai said, "from the beginning of 2019, the overall domestic car sales situation is relatively grim." Compared with last year, we have no new product launch, especially the old Mazda 3 Oncella model is about to be withdrawn from the market, which belongs to the end of the life cycle of this car. Frankly speaking, sales from January to August are not very optimistic. However, in terms of the overall automobile market and Changan Mazda itself, this sales state is expected, and we have been prepared for it. Today, with the unveiling of new products, we believe that the overall sales of Changan Mazda will be reversed before the end of September, October and November. "

The new product in Wang Jinhai's mouth is the brand new Mazda 3 Oncella unveiled at the Chengdu Auto Show. The pre-sale price of the new car was also announced at the auto show, which ranges from 12.59 yuan to 178900 yuan.

The overall appearance of the new Mazda 3 Onksera has not changed much, and many adjustments have been made in details. The shape of China net, headlight group and taillights all adopt the new design, and the interior decoration is the same as the overseas version.

The new Mazda 3 Oncella continues to carry 1.5L or 2.0L naturally aspirated engines with maximum power of 117 horsepower and 158 horsepower respectively, with front McPherson independent suspension and torsional beam non-independent rear suspension for chassis. The car will be officially available within September, and only a hatchback version is available at the initial stage of the launch.

With regard to the operation of dealers, Wang Jinhai said: at present, the profit area of the entire Changma dealer is more than 70%, which is not high or low compared with our overall profit area in the past, and we started with the layout and distribution network. We have formulated the layout strategy of "fewer merchants, more outlets" to ensure that investors do not expand blindly.

Changan Mazda is still profitable, according to the 2019 semi-annual results report released by Changan Automobile. In the first half of the year, Changan Mazda realized operating income of 7.573 billion yuan and net profit of 873 million yuan.

At present, Mazda's development strategy is very clear, adhere to brand upward and value marketing.

At last year's Guangzhou auto show, Fu Yuanhong, executive vice president of Changan Mazda, said that Mazda was gradually upgrading its brand and changing to a second-tier luxury brand.

Yan Xinglong, head of Mazda's China Public Relations Department, said that it has always been our argument not to talk about heroes in terms of sales volume. Mazda is still focusing on brands, services, and other areas, regardless of whether sales decline or not. Mazda's overall strategy (value sales) will not change.

Whether Mazda's spirit of persistence is correct, whether it insists on what Mazda thinks is right or what is suitable for the market and caters to the needs of consumers, the market performance of the new Mazda 3 Oncella launched next will give the answer.

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